Alright so I'm not exactly offering up any new opinions when it comes to the Spike Video Game Awards. In fact the VGA's are so terrible so as to surpass personal opinion and become literal fact.
And relatively speaking this years VGA's were probably the best. If last year was like getting a root canal, this year was tantamount to being kicked in the teeth. Whenever the show took a break from being immature it showed promise. The Red Dead Redemption guitar solo performance was the highlight of the night for me. It showed that you could take this content seriously and make it compelling.
But the show's myriad of other problems drown out the good. For starters the amount of advertising was unacceptably intrusive. This extends to the dozens of times I saw WoW Cataclysm commercials as well as the numerous announcement trailers that told us virtually nothing about the games. *looks at Portal 2*
The dialogue read by the presenters was almost uniformly bad. What wasn't immature was unfunny. Most of the presenters, as many have already pointed out, aren't gamers, developers, or voice actors.
Then there's the awards. What are they again? A purple monkey with a a crown? I've honestly forgotten but when I look at it I can't imagine developers proudly displaying those in their offices. Their the very definition of gaudy.
And am I the only one to notice that in two years two VGA celebrity hosts received the award for best male VO? Jack Black last year for Brutal Legend and NPH this year for Spiderman. Does that seem shady to anyone? Black was up against Nolan North for his performance in Uncharted 2 and NPH was up against Gary Oldman, Martin Sheen, John Cleese, Nathan Fillion, and Red Dead's Rob Wiethoff.
Shattered Dimensions Brutal Legend didn't exactly light the world on fire, so it begs the question of whether Spike is really that stupid or if these awards are just handed out to whomever marketing execs will say is the best choice, regardless of who actually deserves the recognition.
The VGA's are more than a shameless marketing ploy, they're a sham. A fraud. Not to be taken seriously and not be watched again as long as Gametrailers posts the stuff we care about, the announcement videos, seconds after it airs on TV.
I want to stress that this could change. If the network were to embrace the gaming industry more closely we could get a classier, more well respected gaming event. But this is Spike, licensee of Blue Mountain State and Manswers, so don't get your hopes up.