320°

Microsoft promises to change toxic work culture at Activision Blizzard

The tech giant knows it is facing turmoil within its new acquisition.

Magog819d ago ShowReplies(10)
LWOGaming819d ago

I would hope it is the first thing that they go about sorting although as Magog has said they don’t have the best history in this regard. It’s interesting that MS are seeing a pretty much negative backlash from the purchase overall. They will need to very carefully manage the situation as the deal proceeds. People in gaming rarely talk with their feet - meaning they rarely moan and stop buying what they are moaning about. If they did them companies would start to get the message but if they don’t then bad things keep happening. As the deal gets to its final stages and buying it will be interesting to see whether the backlash continues or if it quells at all.

SPEAKxTHExTRUTH819d ago ShowReplies(3)
ChubbyBlade818d ago

Magog is the dude still seething Jared ate his red crayon during nap time in preschool.

VenomUK818d ago

Talking about fixing the toxic work culture is very skilful PR because it depicts a Microsoft as ‘the good guys’ which is the narrative the media is focusing on, instead of the examining the anti-trust issues.

bradfh818d ago

The only reason toxic work culture happened is that losing millions of players across all of its games and FF14 took almost all WoW players. Just like a horde of zombies only takes one bite until everyone turns on everyone. That's why when I work I always keep it professional and friendly but never trust anyone.

Eien819d ago ShowReplies(1)
darkrider818d ago

Sorry but after what they did to bungie.... Nobody believes that. They were their best studio by miles. But were force to do halo after halo... So they run away.

818d ago Replies(6)
Christopher818d ago

What does forcing them to produce a single series have to do with creating a toxic work environment?

darkrider818d ago

Because they wanted to start another project and couldn't. They even were force to make a dlc into a full game like reach...

Christopher818d ago

So, they're going to force employees to be toxic? I don't get your logic. Two entirely different things. Even if they forced them to work on specific games, they wouldn't want a toxic work environment getting in the way of their progress.

HardKnockKid24818d ago (Edited 818d ago )

Oh no!!! McDonalds forces every employee to make the Big Mac according to recipe when they really want to make something else.
TOXIC ENVIRONMENT
lol people spare me. Devs move to other studios ALL THE TIME. And those that do well sometimes start their own. Nobody’s forced to do anything based on what you presented @darkrider

AuraAbjure818d ago

@darkrider You mean ODST. It was ODST that was supposed to be a DLC that got turned into a full game.

+ Show (1) more replyLast reply 818d ago
gamer7804818d ago

You realize it’s a different division now right? They are given more freedom. That said call of duty isn’t going to stop it makes too much money although they could change the cadence to help the devs

818d ago
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130°

Starfield Highlights a Major Problem With the AAA Game Industry

Video games -- particularly AAA video games -- have become too expensive to make. The intel from every fly on the wall in every investor's room is there is an increasing level of caution about spending hundreds of millions just to release a single video game. And you can't blame them. Many AAA game budgets mean that you can print hundreds of millions in revenue, and not even turn a profit. If you are an investor, quite frankly, there are many easier ways to make a buck. AAA games have always been expensive to make though, but when did we go from expensive, to too expensive? A decade ago, AAA games were still expensive to make, but fears of "sustainability" didn't keep every CEO up at night. Consumer expectations and demands no doubt play a role in this, but more and more games are also revealing obvious signs of resource mismanagement, evident by development teams and budgets spiraling out of control with sometimes nothing substantial to show for it.

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comicbook.com
franwex1h ago

It’s a question that I’ve pondered myself too. How are these developers spending this much money? Also, like the article stated, I cannot tell where it’s even going. Perfect example was used with Starfield and Spiderman 2.

They claim they have to increase prices due to development costs exploding. Okay? Well, I’m finding myself spending less and less money on games than before due to the quality actually going down. With a few recent exceptions games are getting worse.

I thought these newer consoles and game engines are easier-therefore-cheaper to make games than previous ones. What has happened? Was it over hiring after the pandemic, like other tech companies?

MrBaskerville1h ago(Edited 1h ago)

Costs quite a bit to maintain a team of 700+ employees. Which is what it takes to create something with state of the art fidelity and scope. Just imagine how many 3D artists you'd need to create the plethora of 3D objects in a AAA game. There's so much stuff and each asset takes time and effort.

That's atleast one of the things that didn't get easier. Also coding all the systems and creating all the character models with animations and everything. Animations alone is a huge thing because games are expected to be so detailed.

Back in the day a God of War type game was a 12 hour adventure with small levels, now it has to be this 40+ hours of stuff. Obviously it didn't have to be this way of AAA publishers hadn't convinced themselves that it's an arms race. Games probably didn't need to be this bloated and they probably didn't need to be cutting edge in fidelity.

franwex1h ago(Edited 1h ago)

Starfield’s animation and character models look like they are from Oblivion, a game that came out about 20 years ago. I cannot tell the difference between Spider-Man 2 and the first one at first glance. It’s been a joke in some YouTube channels.

Seven hundred people for 1 game? Make 7 games with 100 people instead. I think recent games have proven that it’s okay to have AA games, such as Hell Divers 2.

I guess I’m a bit jaded with the industry and where things are headed. Solutions seem obvious and easy, but maybe they aren’t.

MrBaskerville53m ago(Edited 39m ago)

@franwex
I'm not talking about Starfield.

And I'm not advocating for these behemoth productions. I think shorter development time and smaller teams would lead to better and more varied games. I want that, even if that means that we have to scale things down quite a bit.

Take something like The Last of Us 2. The amount of custom content is ridiculous if you break it down. It's no wonder they have huge teams of animators and modellers. And just to make things worse, each animated detail requires coding as well.

Just to add to animation work. It can take up to a week to make detailed walking animations. A lot of these tend to vary between character types. And then you need to do every other type of animation as well which is a task that scales quickly depending on how detailed the game is. And that's just a small aspect of AAA development. Each level might require several level designers who only do blockouts. Enviroment artists that setdress and lighting artists that work solely on lighting. Level needs scripting and testing. Each of these tasks takes a long ass time if the game is striving for realism.

Personally I prefer working on games where one level designer can do all aspects. But that's almost exclusively in indie and minor productions. It gets bloated fast.

raWfodog1h ago

I believe that it is due to this unsustainable rise in production costs that more and more companies are looking to AI tools to help ‘lower’ costs.

KyRo1h ago

I genuinely believe it's mismanagement. Why are we seeing an influx of one person or games with a team no bigger than 10 create whole games with little to no budget? Unreal Engine 5 and I'm sure many other engines have plugins that have streamlined to many things you would have had to create and code back in the day.

For instance, before the cull, there were 3000 Devs working on COD alone. I'm a COD player but let's be real, there's been no innovation since 2019s MW. What exactly are those Devs doing? Even more so when so much of the new games are using recycled content

Sciurus_vulgaris49m ago

I also think higher up leads may simply demand more based on the IP they are working on. This could explain why COD costs so much to develop.

Tody_ZA52m ago(Edited 50m ago)

I've stated this in many other articles, but corporate greed, mismanagement and bloat and failing to understand the target audience and misaligned sales expectations as a result are the big reasons for these failures.

You'll see it in the way devs and publishers speak, every sequel needs to be "three times the size" of its predecessor, with hundreds of employees and over-indulgence. Wasted resources on the illusion of scale and scope. Misguided notions that if your budget balloons to three times that of the previous game you'll make three times the sales.

Compare the natural progression of games like Assassin's Creed 1 to 2 or Batman Arkham Asylum to City or Witcher 2 to Witcher 3 or God of War remake to Ragnarok and countless others. How is it that From Software continues to release successful games? Why don't we hear these excuses from Larian? These were games made by developers with a vision, passion and desire to improve their game in meaningful ways.

Then look at Suicide Squad Kill the Franchise and how it bloats well beyond its expected completion date and alienates its audience and middle fingers its purchasing power by wrapping a single player game in GAAS. Look at Starfield compared to Skyrim. Why couldn't Starfield have 5-10 carefully developed worlds with well written stories and focus? Why did it need all this bloat and excess that adds nothing to the quality of the game? How can No Man's Sky succeed where Starfield fails? Look at Mass Effect Andromeda compared to Mass Effect 3. Years of development and millions in cost to produce that mediocre fodder.

The narrative they want you to believe is that game budgets of triple A games are unsustainable, but it's typical corporate rubbish where they create the problem and then charge you more and dilute the quality of their games in favour of monetisation to solve it.

anast4m ago

Greed from everyone involved including game reviewers, which are the greedy little goblins that help the lords screw over the gaming landscape.

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40°

The Pokémon Center Re-Releases Its Van Gogh Goods – And Sells Out Most in Under 24 Hours

Seven months after its infamous launch, the Van Gogh Museum is restocking its popular Pokémon collaboration items -- and selling out fast.

70°

WayForward Director Says Nintendo Changed The Way He Looks At Making Video Games

Veteran game designer James Montagna is directing this new project and apparently has a new outlook on game design after teaming up with Nintendo

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nintendolife.com