Casual games firms set for Amsterdam conference

Casual Connect Europe West takes place next month.

Plans are building for February's Casual Connect Europe West.
Taking place from February 6th to 8th, the event promises to provide further exploration of the casual game sector, with speakers from Google, Microsoft Casual Games group, and the likes of PlayFirst and PopCap providing details on how to succeed in the fast growing category.

Read Full Story >>
mighty_douche5998d ago

...this is my console, and im happy to say, also my lover....

titntin5998d ago

Do I detect a trace of Harry Enfield? :)

Seriously, all the major developers and format holders are concentrating big time on this sector now. The PS2 almost invented it, but the remarkable sucess of the WII and DS in these markets has seen everyones eyes trun into little fruit machines loaded with $ signs.
I'm not convinced its easy to make money from casula gamers as they don't spend a alot, but the numbers speak for themselves and you've only got to look at Ninty's domination of all the charts to see the power of this sector.


Games Need To Stop Announcing Too Early

There are a number of issues that arise whenever games decide to announce early so let's go over some of them to find out why this is a bad practice.

Read Full Story >>
phoenixwing4d ago

To be honest I'd rather know stuff is in the works but other ppl throw fits over it so it's whatever

porkChop4d ago

I'd rather they announce a game when it's like 3 months away. Quick little advertising campaign, round of interviews, gameplay deep dive, and a launch trailer. That's all you need. Cheaper marketing rather than wasting resources trying to maintain hype over like 4 years.

SimpleDad4d ago

Also, it's more likely that people will be hyped up and make an impulse purchase, or a preorder if the release date is announced.

Hotpot4d ago

Not announcing too early also contributes to better work environment. I’m in IT and there’s just too many crunch happened because some higher ups set a hard deadline way too early down the line.

franwex4d ago

Yeah. Fallout 4 announcement was great. Announced during the summer and it came out fall of the same year.

stalnox3d ago

The same thing happened with Witchbrook, its been multiple years and nothing. No updates at all, really. It's nice to know something is coming, but waiting for 5+ years for info isn't really fun

Demetrius3d ago (Edited 3d ago )

Ikr I agree tho, in the ps360 era games were shown in trailers and they'd release within a couple months, plus cutscene trailers are so days of the old I don't get hyped off of that, they used to show gameplay footage, screenshots in the game informer magazines they had confidence back then creativity was at a all time high folks weren't copying souls games like that or call of duty, nowadays we get shhi like 2023/2024 trailer with a damn fall 2026 type of release day like really bruh tf by time that come out yall sure ya gone get sales from folks who been waiting that long, that's a huge risk doing that cause people lose interest


Develop:Brighton’s Indie Showcase competition returns this year, and here are the ten finalists

We have the ten finalists for Develop:Brighton’s Indie Showcase competition right here, so take a look ahead of the event next month.

Read Full Story >>

Activision’s new Elsewhere Entertainment studio is working on a new IP

Headquartered in Poland, Elsewhere Entertainment — an all-new internal studio at Activision — is working on a new “narrative-based and genre-defining AAA franchise.” Elsewhere includes developers credited on The Last of Us, Uncharted, Destiny, Cyberpunk, and more. Activision’s new studio announcement comes just a week after its parent company, Microsoft, closed three Bethesda studios. It also follows job postings about a new Activision IP.

Read Full Story >>
Sciurus_vulgaris31d ago

The game industry confuses, closing down proven studios only open a new studio?

ThinkThink31d ago

It would certainly be strange if this news came from Bethesda, but Activision is its on monster.

Eonjay31d ago

To be fair, many Activision employees lost their jobs too during the the last few months. So it really is quite odd to see them opening another studio. All I can say is they better not do another mass layoff anytime soon or its just gonna piss everyone off. Studio description reminds me of The Initiative. The only saving grace is that they aren't claiming to be making a AAAA game lol. I guess we will check back in in 5 years to see how everything is going.

XiNatsuDragnel31d ago (Edited 31d ago )

Man what ip are they cooking? /s.

RaidenBlack30d ago

Soldier of Fortune 🤞🏻
True Crime?

31d ago Replies(1)
thesoftware73031d ago

Gotta break some eggs to make an omelet.

romulus2331d ago

Tango Gameworks was the omelet, so that statement fails on the face of it.

InUrFoxHole31d ago

Really? What special games did they make 🤔

romulus2331d ago


Well, xbox was pretty adamant that Hi-Fi Rush was special, journalist and gamers seemed to agree and from my own personal experience I would say it was a great game. They also made Ghostwire: Tokyo, and the Evil Within series.

thesoftware73031d ago (Edited 31d ago )

Yeah, then the head/lead of the company left...

No hope for a good Evil within game, ghost wire was not really successful,and HI-FI alone was not enough to keep an entire studio open.

Eonjay30d ago


I think the fact that this 'wasn't enough' is a problem wouldn't you concede?

+ Show (1) more replyLast reply 30d ago
romulus2331d ago

Hi-Fi Rush was a great game regardless of who left and according to Aaron Greenberg,

"Hi-Fi RUSH was a break out hit for us and our players in all key measurements and expectations. We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release."

So of course they rewarded the team for their accomplishment by firing them. They have studios that have contributed much less that they haven't closed. It is going to be very difficult for any game to be successful when it goes straight to gamepass day one.

Einhander197231d ago (Edited 31d ago )

I think this is just a publicity stunt and that this studio never actually produces a game. Someone at Microsoft was like were getting cooked in the media after they closed these studios and they came up with a plan to create some dummy studio someplace outside of the reach of the English speaking presses reach to distract people.

"Oh hey we're not closing studios we're actually creating studios"

And of course what are they working on... the type of game that gets the most popular public perception a narrative driven story based game... ya know not the thing Activision and Microsoft are known for.

31d ago Replies(2)
Einhander197231d ago

GamingFans6946m ago
They hired a bunch of people and opened a new studio for a publicity stunt?

Yea, they hired people... Who? "Oh, you know, people..." people who worked on TLOU Uncharted and Destiny of course...

It's the same crap they did with The Initiative where they were under fire for buying a bunch of studios and not forming anything except even more sketchy this time. Of course the The Initiative was formed with people mostly poached from PlayStation specifically Naughty Dog, then less than 12 months later almost everyone was back at Sony and The Initiative was rumored to have lost 80% of it's staff and the game they were working on was announced to actually be getting developed by Crystal Dynamics.

Noskypeno31d ago

The way we need to look at these buzzwords is the same that we see when a sports team brings in the best athletes in their position in hopes to bring them to look like a superteam, only to barely win half of their games or lose in the first round of the playoffs. Sometimes superteams work, but when it doesn't it just makes you question how they can't take advantage of their abilities.