GR-UK: The crossover between games in the portfolio. The importance of continued quality. The future of NBA. 24/7 gaming. The need to capture new audiences outside the yearly cycle. The argument of DLC versus high-street retail. Releasing on every format under the sun. The future of EA Sports with new technology, and its future growth in the next half-decade.
All this and much more as GRTV talks extensively with EA Sports Executive Vice President Andrew Wilson about the brand and its place in the industry.