Ubisoft: Digital shelf "is unlimited," but has "discoverability issues"

Digital VP Chris Early of Ubisoft extols the benefits of the digital space, remarking it's "shelf space is unlimited." Titles at retail are eventually replaced with newer launches by comparison.

However that 'unlimited space' in digital is also a problem. It has "discoverability issues" for gamers, "unless you already know" what you're after. Retailers 'catching up with fast food'.

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