Video game players can now identify their characters as lesbian, gay, bisexual or transgender. Which is wonderful, unless you're a sad homophobe. Sonic the Hedgehog never agonised over his sexual identity …
Today Electronic Arts CEO Andrew Wilson provided a look into his ideas for the use of generative AI in the company's development processes.
EA is still a shady shitty company even with or without the help of Skynet. All they will use AI for is new ways to milk loot boxes and come up with the same sports title with a different year on the label. They are one company I truly do hate with a passion. They single handedly ruined some great franchise with their death touch. ME, Dead Space, Alice Returns, Dante's Inferno.
EA layoffs followed by 'Generative AI to Drive Monetization'
I knew it. Wonder what AI salary looks like? Nothing.
And take away creativity, and people's jobs as we've been seeing. Got it.
No thanks. I want my games created by people, not AI.
EA doesn't want to lose their title of worst gaming company ever, always trying their best to remain the champs!
What's sad is that they have so much potential to be a decent publisher.
SSX Tricky / SSX 3
Def Jam Vendetta / Fight for New York
NBA Street
NFL Steet
Mirror's Edge
Bad Company
Burnout 3 / 4 / 5
Remember when EA used to be awesome? It's all over with now. Unpolished, if not out-right broken games these days. Endless monetization and gambling in their sports games, and let's not forget wasting hours of your life trying to unlock characters or equipment using "surprise boxes!"
Gareth, Justin, and JoeyZ look at Layoff news for EA and Sony and reasons behind the downturn in the industry and more.
EA CEO Andrew Wilson writes: "In this time of change, we expect these decisions to impact approximately 5 percent of our workforce. I understand this will create uncertainty and be challenging for many who have worked with such dedication and passion and have made important contributions to our company. While not every team will be impacted, this is the hardest part of these changes, and we have deeply considered every option to try and limit impacts to our teams. Our primary goal is to provide team members with opportunities to find new roles and paths to transition onto other projects. Where that’s not possible, we will support and work with each colleague with the utmost attention, care, and respect. Communicating these impacts has already begun and will be largely completed by early next quarter."
All the big ones doing the same stuff. Terrible. I just hope that all these people are able to get a new job as soon as possible, God know that it is horrible to be left jobless when you have your kids or your parents depending on your financial help
The point I feel is problematic about all of this is that focusing on Owned Ip means more sequels, remasters and more of what was selling last year.
Ah, Mr Brooker. Without doubt one of the funniest writers and broadcasters working today. Even if I don't quite agree with his interpretation of the ME3 ending controversy, this article had me laughing my ass off.
"t must be awful, being a homophobe. Having to spend all that time obsessing about what gay people might be doing with their genitals. Seeing it in your mind, over and over again, in high-definition close-up. Bravely you masturbate, to make the pictures go away, but to no avail. "
Genius xD
Great article, if this guy usually writes stuff like this then I need to start following his write-ups. As pointed out above he doesn't actually seem to know that much about the ME3 ending situation (he even says Bioware have already released an additional ending which is wrong on two points) but that's not the focus of the article anyway.
Bring back Screenwipe!!
But seriously, nail-on-head about everything except the ME3 fiasco (I suppose he just read EA's comments about it and took that as gospel).
The only problem I had with it was how in a couple cases it's kind of shoved in your face, which didn't feel like natural conversation at all to me. Just felt forced like they were including it just to include it.