PlayStation Products 'Critical' To Sony Restructuring - Analyst

Sony's restructure in the wake of huge annual financial losses will make gaming central to the company's business because the PlayStation brand is "critical" to Sony's strategy, EEDAR analyst Greg Short has told NowGamer.

"The PlayStation business is very important to Sony – we are entering a key round in the 'battle for the living room' and the PlayStation experience both from content and technology perspectives is critical to Sony’s strategy in this area," he explained.

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Dante1122380d ago (Edited 2380d ago )

""The PlayStation business is very important to Sony – we are entering a key round in the 'battle for the living room' and the PlayStation experience both from content and technology perspectives is critical to Sony’s strategy in this area,"

Seems to me like the television and well as the electronic divisions of Sony are causing it to lose money. Their gaming division specifically is making them a profit and even keeps them from posting an even worse report. Nice to hear that Sony is gonna be taking care of the Playstation division and it's products. Wonder if Sony is even considering getting rid of their TV division?

kreate2380d ago

Im thinking they cant just one day shut down the whole tv division.

There are certain contracts in place that needs to be fulfilled.

Even if they decide to shut it down. It will be overtime.

sikbeta2380d ago (Edited 2380d ago )

Hope you're right, TV as a product can't escape commoditization, it's a business that reached its peak, Sony is letting it go little by little, it's the best thing they can do

And as PlayStation being Critical Product, the Sub-Brand alone has more recognition than the Whole Corporation :P


Sony pushed twice as much, they not olny sell TVs, they also release Movies

Flipgeneral2380d ago

They were too hasty trying to push 3D everything. Horrible decision on their part.

Baka-akaB2380d ago (Edited 2380d ago )

the problem is more their tv's price/quality ratio than the lack of appeal of 3d . Every tv constructors push 3d too , and Sony would have been idiots not to as a content provider as well .

C_Menz2380d ago

The problem with their TV division is that is to to large for the amount of business they currently do. They are already downsizing it since they can cut roughly 30-50% of the workforce/factories/etc. from their TV part and still fulfill what they sell every year. Less overhead= Less money out the window.

Personally I like their TV's and fine they have less problems than most others, but I will admit that they are a bit pricey(about $200-300 more than competitors in some cases).

+ Show (1) more replyLast reply 2380d ago
--Onilink--2380d ago

well its one of the few areas of Sony actually making some profit so i doubt it would be any other way.

Though this whole situation makes me wonder if Sony is in a position to launch a new console where they loss money on each one sold for 2-3 years... im just guessing, but i dont think the leap next gen will be as big as it was from PS2 to PS3

dark-hollow2380d ago (Edited 2380d ago )

They don't need to make the ps4 bleeding edge.

Hell, since when the PlayStation consoles were all about unmatched hardware?

It worked for the ps1, it worked for the ps2 too!
When I say go "cheap" doesn't mean wii-like, but actually being somewhat powerful but yet affordable.

Yes we all want all the bells and whistles but no need to be selfish! I take a huge, unmatched library of games over the best graphics anytime.

ginsunuva2379d ago

If they put bells and whistles, it will naturally be expensive and people will complain.

If they don't put bells and whistles, it wont be bleeding edge and people will complain.

Whatever MS does, everyone and the media will praise them.

dark-hollow2379d ago

And yet the ps2 was a smashing success against the "superior" Xbox...

himdeel2379d ago

The Xbox came too late, much like the Dreamcast. Not a fare comparison.

BitbyDeath2380d ago

Or they will pack more in for cheaper.
When Sony released the PS3 they somehow added Blu-ray in with all it's other components (cell, video card, etc) and still made it cheaper than an actual blu-ray player.

Knowing this i think Sony could easily put in a new cell and blu-ray and still have the console around the $300 mark as the prices have dropped massively due to no longer being new technologies.

Persistantthug2380d ago

I do believe they are looking at a whole CPU & GPU package from AMD.

What we can hope for is a CELL companion CPU so that we can have PS3 backwards compatibility.....something similar to what the PS3 had at launch.

It's probably for the best, seeing how the PS3's architecture has stumped alot of developers & programmers this generation.

BitbyDeath2380d ago (Edited 2380d ago )

Surely if the next playstation had no cell then everything would need to be recoded including apps like Home, VidZone etc.

PSN will also have to start from scratch as i'd imagine all those games would no longer be compatible which Sony have said they want to build on what they have.

I have heard the rumours of AMD but are their really any benefits in switching away from cell? The rumours may just be that, rumours.

Yangus2380d ago (Edited 2380d ago )

-Sony in trouble-
-This 100% true-

-PR liar-
-Numbers NOT!-

Sony launch a new console"Orbis"and not huge success(ps1/ps2)game over in console business.Its very real problem!

MariaHelFutura2380d ago (Edited 2380d ago )


This is what happens when you think you know what you're talking about but actually don't and are too eager to hate on something.

BitbyDeath2380d ago

I just pictured the Tasmanian devil talking.

MasterCornholio2379d ago

Ug say learn English. Ug think u talk like caveman.


Anon19742379d ago (Edited 2379d ago )

Gotta give him kudos for the "Last Ninja" icon though. That takes me back.

gtxgamer22379d ago

Kaz knows what hes doing!

C0MPUT3R2379d ago (Edited 2379d ago )

They need to trim their product line down.

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