150°

Ubisoft: Even non-gamers are gamers now

Pocket-Lint: "If we only made PC games - like we did 20 years ago - we would have failed a long time ago. Our focus is less about the business environment and more about what you as the player are doing. If we are doing what you like, we will do well," Early tells us before getting back to the question at hand: mobile vs console.

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pocket-lint.com
FinaLXiii4203d ago (Edited 4203d ago )

That´s like saying im a poker player without even knowing the rules.

casual gaming pfff.

theeg4203d ago

"If we only made PC games - like we did 20 years ago - we would have failed a long time ago."

-yeah....you need to make good games to be succesful as a pc only developer....ask blizzard or cd projekt

unfortunately ubisoft, you cant constantly churn out crap and be successful on pc......sucks for you since you enjoy doing that.

ZippyZapper4203d ago

UBI seems to be doing a pretty good job. They don't try and suck your money away by charging you $25 to unlock tanks like EA does with BF. There are a lot of good games in the house that Tom Clancy built. I have more respect and would give my money to UBI way before I would Activision or EA.

sllshrm4202d ago

Looks like you don't play games on PC much...

200°

New Microsoft/Activision deal addresses previous CMA concerns in cloud gaming

The sale of Activision’s cloud gaming rights to Ubisoft substantially addresses previous concerns and opens the door to the deal being cleared, the CMA said today.

XiNatsuDragnel11d ago

A step 🚶‍♂️ in the direction.

1Victor11d ago

Phil note to self “buy Ubisoft “

crazyCoconuts11d ago

exactly what i was thinking when i read this lol

Zeref11d ago

They're actually not allowed to buy Ubisoft. For 10 years at least lol

badz14911d ago

They don't want Ubi, they want Nintendo

Workshyskiver11d ago

Well at least this drama will be over in the next few weeks. Got to laugh at the CMA though, clearly just looked for a way to save face and act like they achieved anything remotely meaningful.

Profchaos11d ago

I don't want it to stop so far we've seen deep behind the iron curtain I want more

raWfodog11d ago (Edited 11d ago )

You’re probably not aware that it was MS that went back to the CMA to find ways that it could make the deal pass. Easy to get lost in all of the false narratives that many people put out there.

“Microsoft President Brad Smith has shared a company statement on the move, as the Xbox owner begins "considering how the transaction might be modified" to make it work for the UK CMA.
Here's the full quote from Microsoft:
"After today's court decision in the U.S., our focus now turns back to the UK. While we ultimately disagree with the CMA's concerns, we are considering how the transaction might be modified in order to address those concerns in a way that is acceptable to the CMA.
In order to prioritize work on these proposals, Microsoft and Activision have agreed with the CMA that a stay of litigation in the UK would be in the public interest and the parties have made a joint submission to the Competition Appeal Tribunal to this effect."

https://www.purexbox.com/ne...

Workshyskiver11d ago

Em I am intently aware that as soon as the FTC lost the judge ruling and it became clear that only the CMA was in a position to offer any meaningful opposition both the CMA and MS appeared to the CAT to ask for a stop to their appeal.

CMA's ruling was clearly flawed and nonsensical as was becoming apparent in the CAT hearings and this micky mouse Ubisoft deal is just a way for them to back down with saving some face

Regardless on anyones position on whether the merger should go ahead both the FTC and CMA have done nothing but makes themselves both look clueless about gaming.

raWfodog11d ago

Cool, just showing you what came directly from the MS source. It’s status quo to ignore facts these days.

-Foxtrot11d ago (Edited 11d ago )

After the FTC leaks and Microsofts long term plans...I just can't believe this got passed anywhere buuuut money talks I guess

PhillyDonJawn11d ago

Most of those plans are no longer possible

Zeref11d ago

What exactly leaked that you think should be detrimental to this deal?

-Foxtrot11d ago

The fact that they are power hungry and it’s clear they aren’t going to stop, going for a monopoly or close to it within the gaming industry

Have you been living under a rock?

MrDead11d ago

The power of money on show. When you're as rich as MS you get handed industries as a reward for being rich. We've all seen the evidence of what MS has planned and now there's nothing to stop them.

Remember you don't have to be any good to be competitive, you just need a rich parent company.