Real Madrid signs deal with Virgin Play

Real Madrid Football Club has signed an exclusive deal with Virgin Play to develop three properties running across gaming consoles, online and mobile.

Syndicateworks, a commercial convergence firm, has been hired to create the in-game advertising strategy and to manage the identification and securing of brand partners for all three properties.

According to Syndicateworks, the three properties offer brands the opportunity to be integrated within each game, not only through product placement but also with plot integration - enabling players to have a more realistic gaming experience and brands to get closer to a targeted audience.

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killer_trap4569d ago

OMG........i can't find a better way to start the year. please release it on 360 or ps3 and i know it's to much to ask but can you squeeze Zizou in it Virgin. i know he's retired but there's no harm in making a fan's dream some true.........

I'm hopeless :-(