Unsung Heroes: Refining the PR Machine With Matt Frary and Mav PR


In this series, The Game Effect will take a look at some of the unsung heroes of the gaming industry. These are the people gamers may not be familiar with, but they have plenty of stories to tell. These are some of their stories.

This week we had the opportunity to speak with Matt Frary of Maverick PR to discuss his role in the industry, his favorite projects, and tips on what it takes to get started at a PR firm, among many other things. Below is a storied account of our discussion with Matt, followed by the full interview on page 5. Thanks for reading, and please leave any questions or feedback in the comments section.

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