What do Katamari Damacy, SimCity, and God of War have in common? Besides being big hits for their respective publishers, they also had to overcome setbacks in the pitching process before earning their financial success and critical acclaim.
With the soaring cost of developing games on the latest generation of systems, publishers are forced to pick and choose their games wisely. The pitch is often the first step in a series of evaluations that eventually determines which games get released on shelves and which will never exist outside of a developer's imagination. Not all games need to be pitched (hit sequels and licensed tie-ins most notably), and there are ways around the process for enterprising or daring creators, but pitching is the most common way for developers to realize their original game ideas.