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Why The World Won’t Be Playing to Sony’s European Vita Ads

What do you do when you want to advertise a device jam-packed with more features than a Transformer crossed with a Swiss army knife? Mention none of the features, of course. - PSLS

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playstationlifestyle.net
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C_Menz2438d ago

What are they expecting? Most ads on TV do not sit there and throw specs at your face since it does nothing to pull in the average person.

I thought the ad was good and not as bad as the article tries to make it out to be.

knifefight2438d ago

I'd normally be inclined to agree, but it would have been nice to at least...go somewhat more in the direction of making the Vita seem appealing.

nix2438d ago

i liked it... nice.

i'm sure they'll be running other commercials parallelly which showcases particular games and their features... as in it gets released.

Sev2438d ago

I think the point here is that they do nothing to show that it's not just another PSP iteration.

This is what hurt the 3DS at first... and it hurt it a lot.

resistance1002438d ago

I'd the Price, not the it's just another iteration is what hurt the 3DS to start with.

All TV adverts generally do is make people aware of a product. Which they then research it themselves.

I still feel Sony have done a great job in the Vita marketing side by putting a demo unit in hundreds of gaming stores.

Walk into your local gamestation/game here and there's always people playing it. From there you get interest and the most important thing when it comes to selling a product to the masses...word of mouth (see how the first Uncharted game did sales wise thanks to word of mouth and look how popular the series is now)

GribbleGrunger2438d ago

i totally agree with this article. I love and appreciate art but it doesn't sell consoles

Spitfire_Riggz2438d ago

Yup, every casual gamer I talk to does not know anything about it. They think it looks exactly like the PSP.

That ad does not help those gamers at all, and it looks like Sony blew a lot of money on that ad too

MaideninBlack2438d ago (Edited 2438d ago )

Damned if you do damned if you don't.

doctorstrange2438d ago

Damned if you don't do it well

CGI-Quality2438d ago (Edited 2438d ago )

Indeed, but don't say that too loud, some may get offended! XD

In all seriousness, the Vita, like every other device that receives pre-release doom article after another, will be fine.

joeorc2438d ago

an "the world is in play" slogan is more inline to make good tv ads any way..KB will not sleep on it..remember he's VP of everything in the world! muhahaha..VP.KB is in play.

here @ playstation...o'l you get the idea..lol

Horny2438d ago

Sony might as well come out with an add that they don't know how to advertise this device and say its like two transformers having sex while playing shitty Dubstep in the background.... Enjoy.

Rhythmattic2438d ago (Edited 2438d ago )

I hate the "art-house" style ad's...

The first PS3 ad's sucked, Its the same all over again...

Where the F is KB ??????????.

fact + comedy + KB = EPIC

resistance1002438d ago

why would Kevin Butler be in a European advert?

Rhythmattic2438d ago (Edited 2438d ago )

Maybe your right , language Translation may not work...

I still think The humour is the adds is universally funny.

Anyway, living in what Sony call " european region" , I'd love to have KB ads here in Oz.

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