Gaming On The Rise

The interactive game industry enjoyed a highly successful year, posting record sales, delivering some of the best games ever and attracting many new consumers.

In July, the Interactive Entertainment Association of Australia announced game software and hardware sales had broken through the $1 billion barrier for the first time during the 2006-2007 financial year, with sales for the first half of this year up by 30%.

The Australian launch of PlayStation 3 in March was also a success despite the machine's unprecedented $1000 price, with Sony selling more than 27,000 machines in the opening week - only a few thousand less than Nintendo and Microsoft had sold during the Wii and Xbox 360 launches last year. But PS2, Wii and Nintendo DS were the highest-selling consoles in Australia this year, forcing Sony and Microsoft to cut the price of the PS3 and Xbox 360 consoles during the year and offer free games.

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neogeo4733d ago

Single tear falls from my eye.