90°

Activision's Hirshberg: 'Simply a fallacy to say we're not innovating'

During DICE 2012 in Las Vegas last week, Activision Publishing CEO Eric Hirshberg gave a speech about the importance of letting the creative minds lead a video game company's business decisions, and not the other way around.

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gamasutra.com
Pandamobile4446d ago

I bet Activision is glad they merged with Blizzard when they did. Most of the stuff Activision pumps out is pretty terrible. Their one saving grace is Call of Duty.

T9004445d ago (Edited 4445d ago )

"Their one saving grace is Call of Duty."

Maybe financially, There is nothing innovative about COD though. If COD gets tired Activision is screwed.

Though yea they do have the golden goose at Blizzard World of Warcraft, which seems to be losing client base. I think people generally are switching to the free to play type MMOs.

MrBeatdown4445d ago

I wouldn't say most of it is terrible. Activision releases their share of good stuff. Blur, Singularity, and Transformers: War For Cybertron are all great games from the past couple years. Unfortunately, as good as those games are, Blur and Singularity were basically ignored. I have a hard time blaming Activision for sticking to what works, when two great new IPs like Singularity and Blur are basically ignored.

sllshrm4445d ago

You forgot Prototype..
And the old Spider-man 2 game ..

And i loved Blur, don't know why people ignored it.

Octo14445d ago

Really? Please tell me what innovative thing Activision has done lately? Guitar Hero has been shelved for lack of innovation. COD would be shelved by now if not for its rabid fan base.

christheredhead4445d ago (Edited 4445d ago )

Actually Skylanders is pretty innovative in its own right. The portal is usable across all platforms. So, if you bought it for the Wii you could hook it up to the ps3/pc and get the same results. As long as you have the game of course.

Whether you like the game or not, its still pretty awesome that the characters can be moved from system to system seamlessly with no issues. Just plug it in, throw on the character and you are good to go.

Its sort of like cross platform DLC in a sense. You buy a character that is usable on 3 platforms. I don't think any other game offers that sort of functionality.

Pandamobile4445d ago

Skylanders is the only decent game Activision published in 2011 that wasn't COD branded.

christheredhead4445d ago

@Pandamobile

Yep, pretty much. COD is obviously their bread and butter. Although, I have a feeling we'll be seeing a lot more Skylanders or a few sequels of sorts.

GraveLord4445d ago (Edited 4445d ago )

Saying Activision doesn't innovate is a completely lie.
The correct term would be to say they don't innovate enough with all those billions they get from COD.

RememberThe3574445d ago

Now we're getting into semantics. What they mean by "innovate" and what we mean may be very different things.

kaveti66164445d ago

Played MW3 a couple of days ago. Was dumbfounded by how shitty it looks. It looked as bad as Counterstrike 1.6.

The fact is that the gameplay hasn't changed, and neither have the graphics. So you're not getting anything new with Modern Warfare 3.

And no, it is not a fallacy to claim that Activision doesn't innovate. A fallacy is a break in logical reasoning. Saying that Activision doesn't innovate is merely a claim.

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130°

Judge Delays Ruling on FTC's Attempt to Exclude Evidence in Microsoft's Favor in Activision Case

The legal battle for the acquisition of Activision Blizzard continues, with Microsoft countering one of the FTC's latest moves and the Judge delaying a relevant ruling.

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techraptor.net
thesoftware73059d ago

Look, to be honest the FTC should just stop.

MS has A/B and nothing has really changed yet...if you are worried about 5-10 years from now...just drop it cause the future is unpredictable.

Take this week's news, that 4 Xbox exclusive are going Multiplatform.

100°

FTC and "Gamers' Lawsuit" Lawyers Denounce Microsoft's Layoffs in Activision Blizzard Legal Battle

The FTC and the lawyers behind the "Gamers' lawsuit" against Microsoft over the acquisition of Activision Blizzard are denouncing the recent layoffs within the respective legal battles.

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techraptor.net
Abriael68d ago

It's like watching a bad legal drama.

XiNatsuDragnel68d ago

Best part there's no dramazation lol

250°

Microsoft Allowed to Probe Sony and Ubisoft in Legal Battle Against FTC, but Regulator Fires Back

The legal battle between Microsoft and the FTC over the Activision Blizzard acquisition continues. The house of Xbox just scored a major point but the FTC is firing back.

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techraptor.net
XiNatsuDragnel70d ago

Yeah man I think Microsoft here getting to probe is kinda wrong unless you only have accessed to necessary information not complete access imo.

Abriael70d ago

Obviously they aren't giving them the password to Sony's computers and telling them "help yourself."

Eonjay68d ago

"Microsoft allowed to probe Sony and Ubisoft"

Sounds hot...

ApocalypseShadow69d ago (Edited 69d ago )

Maybe Microsoft should also talk and get help from their "congressional influencers" at The Capital. They had plenty to say on the matter before the acquisition. They are mighty quiet after the purchase went through. Almost as if they had a stake in the matter.

Abriael69d ago

Could you perhaps explain how this is related? I'm honestly curious since you seem to bring it up rather often.

69d ago
S2Killinit69d ago

He is pointing out how corrupt MS is, and how money talks. I think.

KwietStorm_BLM69d ago

I would say read between the lines but it's pretty damn clear as it is.

Bathyj69d ago

You should be careful upsetting Sony too much Microsoft.
You might need them to sell your subpar games soon.

TornRaptor69d ago

The games will become the best things ever all of a sudden.

Bathyj69d ago

Yeah I really doubt that.
I'm struggling to think of one I really cared about missing.

Hofstaderman69d ago

Bwhahahaha. Ain't that the truth.

Mr_cheese69d ago

The only exclusive im personally interested in from Microsoft is Elderscrolls and that's not even got s release date.

Everything else is genuinely of none interest.

OtterX69d ago

Microsoft never waits for the probing to be consensual.

derek69d ago

This isn't a major victory. They're essentially being allowed to call witnesses in regards to agreements they reached with Sony and Ubisoft which was initially blocked because Microsoft didn't make the request through the proper channels. This case is dead, there is no way the ftc will be allowed to unwind this acquisition.

Sephiroushin69d ago

they probably know case is death but want some proof to sue them for a few millions regarding other stuff, the ftc loves to sue everyone, be sure that as soon as all this end they will just go sue MS and end in a settlement.

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