Music venue hosts SingStar-based centrepiece of UK-wide promotion; Hordes of gamers exposed to console.
Over 90,000 consumers have felt the 'power of PlayStation 3' during a tour which has taken in countless shopping centres, universities, train stations and – most spectacularly – the giant O2 Arena in London.
Ben 10 Omniverse wasn't the first Ben 10 videogame, but it was a landmark title for actually making a decent game of a children's license.
Has HBO's The Last of Us show changed fans' thoughts on Naughty Dog's sequel, The Last of Us Part II? Maybe.