The gaming industry as a whole continues to see substantial growth, boasting estimated total sales to increase by as much as 10% annually through at least 2015. By then it would be well over a 100 billion dollar industry, but don’t be surprised if consoles as we know them today have faded out of the spotlight. Nintendo’s Wii U is expected to launch late 2012 and the speculation mill is turning surrounding the next gen XBox and Playstation. While technological advances have led to exciting new capabilities in console design and performance, they also make it increasingly difficult to market a system as a “unique” product. This and other factors will only increase the console’s obsolescence in the coming years.