400°

Are Microsoft The Kings Of Advertising This Generation?

Gamers Outlook Writes "Many people argue Microsoft advertising ability is simply down to the revenue created from their Windows division, however choosing the correct advertising partners is another important factor. Although the Xbox was not in the limelight during the PlayStation 2 era, Microsoft has managed to propel the Xbox 360 into a household name. Sony who arguably had the better console specs wise, fell behind partly due to the year head start by the 360 but also due to the use of abstract adverts. Heres an example of a early PlayStation advert."

Read Full Story >>
gamersoutlook.com
N311V4569d ago

I would say yes. I know casual games who often refer to their PS3 or Wii as an Xbox!

CarlitoBrigante4569d ago

Probably in the US I guess? Here in Europe, every console is a PlayStation, not just becoz of PS3 but becoz of PlayStation domination for the past 17 years here.

SonyStyled4569d ago

i dont know man, im in the US. for every 360 advertisement on tv i see 1 PS3. however soda bottles and pop tart boxes get loaded with xbox ads. i cant remember seeing such a ps3 ad on something besides tv since the ps move was advertised on coke bottles. there is much more 'talk' of the 360 here in the US, but for every friend i know that has a 360 there is 1 friend that has a PS3 too. i think that whole 360 dominating in the US and PS3 falling behind thing is just an assumption based on advertising.

RedDead4569d ago (Edited 4569d ago )

Not in Ireland, it's about equal.

Also, in Ireland(and therefore UK since anything in UK comes to Ire, it's simply, we're doing Uk, may as well do Ire as well, even release dates for UK are the same for Ire, even if the EU dates are different), Microsoft dominates in terms of advertising. This is from personal experience. Although Advertising isn't everything obviously, since PS3 still sells a boatload

Edit-
haha, I just had a really crap experience turning on my Xbox for the first time in months, I was trying to find my Videos on my Pc. Such a crappy dashboard. Why so many ads?

GraveLord4569d ago

No not even in the US. The guy is just trolling.

gamingdroid4569d ago (Edited 4569d ago )

In most places in the world except for the US, Sony is a very strong brand that extends to the Playstation. So it isn't just "advertisement", but long standing brand perception.

The US market has far less brand loyalty than most other modern countries in the world. though...

sikbeta4569d ago

@GraveLord

regional sales gap (US) PS3 vs X360 = 10M

you can't be more wrong, as for MS, they have the money and they want to conquer the living room, so they advertise to hell and back, Sony did the same with the PS2 and look were they ended, at the top, so yeah, advertisement works, nothing new here

NewMonday4568d ago

not just money MS has deep Ad research and nation wide channels , retailers and partners, experience from advertising windows over the years. its considered one of the strongest Ad power in the US, its even for that very reason that Nokia opted for W8 over Android(great design wasted on W, but i digress).

lastdual4568d ago

MS has also done a good job in positioning the 360 as the console to get for multiplatform games. When people think "Call of Duty", they tend to think Xbox.

Whether or not that's a good thing is personal preference, but you can't say it hasn't been effective.

DragonKnight4568d ago (Edited 4568d ago )

They have been able to successfully sell less games as more, been able to convince millions to pay for features everyone else gets for free, and survive RROD. Not only are they kings of advertising, but the media has their back making them also the kings of pushing stuff under the rug. $500 million campaign for Kinect was enough to give them that title though.

SonyPS3604568d ago

I live in Europe and I have to disagree. I don't know anyone with a Ps3 other than myself.

+ Show (6) more repliesLast reply 4568d ago
gigreen4569d ago

That's weird, I think Playstation is actually a stronger, more recognizable brand than XBOX. At least outside of the US.

DebateMaster4569d ago

even in the us. Even know gamers know the name PlayStation.

StrongMan4569d ago

$500 million on Kinect advertisement. Nuff said.

LOGICWINS4569d ago

But remember. That $500 million on Kinect advertisements has already been USED. The only thing driving Kinect now are kiosks at your local Bestbuy, occasional commercials(not nearly as many as around Kinect's launch), and word of mouth. If Kinect was garbage, consumers would have realized it already.

...yet somehow its still selling. Why is this?

Eddie201014569d ago

Spending a lot of money on advertising doesn't make them King of Advertising.

mcstorm4569d ago

Just because someone spends 500 million on pushing a product dose not mean it will sell well. Yes kinect sold well but wp7 which has had the same amount spent on it has not sold anywhere near the numbers kinect has.

But a year after kinect kinect has been out it is still selling like mad.

I remember when the original playstation came out and it was on more or less every tv channel here in the uk and its logo was dont underestimate the power of the playstation. This worked well for them and got them into the market. Ms have done the same this time round but ms biggest problem over the years with some of there products has been them not pushing them. Look at devices like the zune. Everyone i know who got one said they would never go back to a ipod again. Its been the same with things like bing and Internet explorer.
The reason why apple have become so big is because of the way they sell there products.

Next gen sony need to push there console and games alot more. The only ps3 exclusive i remember seeing on the tv last year for the ps3 were gt5 and uc3.

Where ms had forza 4 halo cea gears 3 kinect sports 1 n 2 your shape dance central 1 n 2 and many more. Its the same with 3rd party all that sony tend to push is fifa and bf3. Ms tend to get everything else.

MysticStrummer4569d ago

"The only thing driving Kinect now are kiosks at your local Bestbuy, occasional commercials(not nearly as many as around Kinect's launch), and word of mouth."

Those kiosks can't be much of a factor if they are set up like my local Best Buy. The Move is shown in the same area, and Move is so clearly better as a control system I can't see many people buying a Kinect after that comparison.

sikbeta4569d ago

But it worked out, right? what's your point? IF Sony did the same, could have the same result, they could have casuals playing their PlayStation Moves and use that as a trojan horse for all the other stuff the PS3 can do, Blu-Ray Player, First Party Exclusive Games and s*** there is nothing Wrong with that...

DrFUD4569d ago (Edited 4569d ago )

LOGICWINS @1.3.1
Why?
Because Kinect has a ton of 3rd party support.
Also on the flipside anything Move related is probably just an optional control method beyond the dualshock and at that point nobody needs it because they can play those games already.
The Move is a waste of money because it's not needed even though it plays better games since the majority of titles are real games.
Also Kinect has recongnizable licensed games for kids with titles like that Once Upon a Monster and Disneyland whatever game.
Put a few Move specific games out and have them be something like the Muppets or some other kiddie thing and it would do better.

+ Show (3) more repliesLast reply 4569d ago
LOGICWINS4569d ago

@Scottis- It was only just recently that my mom and dad stop calling my PS3 a Nintendo lol.

im_right4568d ago (Edited 4568d ago )

They should of spent that money on games. (new IPs)
But they gave up on that they said, sucks to be 360 owners I guess.

http://www.n4g.com/news/924...

otherZinc4568d ago

M$ aren't Marketing Wizards!
They just have some great products people want.
Its no damn trick!
Make something people want, they'll buy.

xtremeimport4568d ago

Yes they are. Maybe not in the past couple years, Sony has really stepped their game up. But when it comes to overall..no one can touch them. They hardly even advertise the console itself, but when it comes to the Games, they go an excellent job at it...especially their blockbuster exclusives, halo and gears stick out among the rest.

+ Show (4) more repliesLast reply 4568d ago
lorianguy4569d ago

Microsoft have been better at advertising their console, but Sony were better with games (Such as Uncharted 3 being plastered all around the London Tube)

Will-UK4569d ago

Sony really improved when it comes to advertising exclusives. The "Micheal" advert should be shown on TV though.

lorianguy4569d ago

Ah yes, that was an amazing advert :)
Quite empowering I must say.

SonyStyled4569d ago

it was shown on G4TV for a short period of time

LOGICWINS4569d ago (Edited 4569d ago )

I've seen the Michael advert on G4 and FX quite a few times. Don't see how it will sell PS3s though. If you don't have a PS3 by now, chances are that your not that big of a Playstation fan to begin with...hence you won't know who the hell any of those characters in the commercial are in the first place.

How can a non-PS3 owner be empowered by characters that they don't even know?

It's like a person just being released from a 30 year prison sentence and having no reaction when he by chance happens to pass by Justin Bieber on the street.

@Will-UK- The PS3 has been out for more than half a decade now. If a PS2 owner's experiences with GOW 1/2, MGS1/2/3, Yakuza 1/2, the entire Gran Turismo franchise, and a $250 price point STILL hasn't enticed this person to get a PS3...then chances are that a 30 second commercial won't entice you either.

Will-UK4569d ago (Edited 4569d ago )

In europe PlayStation is huge, and I have not seen the "micheal" ad in the UK I should of added. Good to know its been shown in the US though.

Many users who have not moved from PS2 will remember those characters and be enticed to buy a PS3

@LOGICWINS lack of advertising is also a problem as the less you advertise your console the more your competitor increases their market share with strong advertising. Many people after being bombarded with adverts sway to one console when in the position to choose between. I think Sony should do more TV spots in the UK especially where microsoft has got he lions share on adverts.

MrBeatdown4569d ago

@logicwins

I don't think the entire point is to sell PS3s. That's obviously Sony's ultimate goal, but in order to sell PS3s, they have to at least start with brand awareness. We all know Coke exists, and nobody needs to be shown Coke or told what it is, but they still spend a ton of money to advertise. My guess is they do it to further their brand awareness.

And even if you don't know the characters, it's at least an eye-catching commercial, so as long as it holds the viewers attention until it says PlayStation... now $249 or whatever it says, it does it's job.

+ Show (2) more repliesLast reply 4569d ago
thedude444569d ago (Edited 4569d ago )

lol i dont get it, a friend came over who does not play videogames and he saw my ps3 and said "cool you got an xbox and i just looked at him and shook my head. but its generally equal i wouls say 50% of my friends have a 360 and 50% have a ps3.

Chambo4569d ago

and you didn't punch your friend in the face because....? :)

thedude444569d ago

he provides the vehicle to bet the booze XD

Chambo4569d ago

Haha! I KNEW there was a very good reason for it!

Kurt Russell4568d ago

I've never had a friend or relative make the mistake of confusing any two of my consoles... ever.

Even those who have no interest in playing them have always had the ability to read and keep up with 1st world trends.

SKUD4569d ago (Edited 4569d ago )

MS is more dedicated to advertisers (non-gaming related) flooding XBL then funding new games. At least with PSN you can avoid it by just leaving the PSN store but you can't with XBL. IT'S EVERY WHERE.

CHARLIEBROWNE4569d ago

Yes yes yes yes yes yes yes yes yes yes yes yes, They (MICROSOFT) obviously spent more on advertisements than both sony/Wii combined.

JellyJelly4568d ago

The only ads I get on XBL are content related, deals of the week for XBLA games etc. I'm on XBL on a daily basis and I've never experienced this "flooding" of ads you speak of.

On the other hand XBLA gets a lot more exclusive games and content than PSN, has trial versions for all downloadable games, gets demos quicker, is better categorized, and doesn't lag like a motherf*cker.

Eu4569d ago

When you take in consideration that they managed to sell millions of consoles that are, pretty much, DEAD already(the first 2 years X360s...when 1 in 3 where pretty much a sure RRoD) and people still bough it again and again and again...yeah, their are the true kings of advertisement.

hellvaguy4569d ago (Edited 4569d ago )

MS offered a free 3 year replacement+ free shipping on RRoD. So how were people buying it again and again?

Eu4568d ago

And HOW LONG IT TOOK TO THEM to offer such a compensation??? For the first year and a half that the RRoD was rampant they were DENNYING that it was hapening...they only accepted that sh*t was going on when the class law suits begin to surge....dont be naive....if they though they could get off, they wouldnt offer the 3 year warranty. And besides, most of the returned RRoD were refurbished POS that went on to die again and again and again......

Anon19744568d ago

That certainly is a problem. I've commented on my own personal experiences before to death so I'm not going to go into it here but the 3 year warranty program, Microsoft should have instead fixed the problem at the beginning.

As for marketing, I think MS is the undisputed kings of marketing this gen. What they did to get people's attention with Kinect was nothing short of brilliant in my opinion. I couldn't honestly see how Kinect would appeal to anyone compared to the Wii, but then the marketing blitz hit and the rest is history.

Show all comments (83)
340°

Microsoft Responds To Latest FTC Filing, Calls It Misleading

Microsoft was quick to fire back against the FTC’s latest claim

Read Full Story >>
gamersocialclub.ca
Sonyslave37d ago

It a warp lol ftc is need but this case against Ms is over.
😭😭

lelo2play6d ago (Edited 6d ago )

All the whiners 😭 complaining about Gamepass, where were they when Sony increased their prices and introduced several tiers for PS Plus membership?
When Sony does it, it's perfectly acceptable. When Microsoft does it, all hell breaks loose...
Hypocrites 🤡 much!

BTW, I bet most whiners 😭 complaining don't have or even care about Gamepass. They whine simply because it's Microsoft.

isarai6d ago

We were very vocal and many people including myself cancelled their subs. Tf are you talking about? 🤣

outsider16246d ago

As isarai..said. even i cancelled it when they raised their prices. Im enjoying single player games now.

shaenoide6d ago

It's not the price increase the main problem. It's the removal of day one releases for console users while PC user are safe (for now). It's a weird message being send to console fan ( "You should have bought a PC bro !)

Reaper22_6d ago

Well said! They truly are huge hypocrites.

Einhander19726d ago

This has nothing to do with PlayStation, this is about Microsoft breaking its promises.

Bringing up PlayStation is just a petty deflection attempt to not take responsibility for their own actions.

People are unhappy because this has caused thousands of people to lose their jobs, four studio closures and xbox owners should be mad about price increases and the fact that Microsoft paywalled day one games breaking their promise to their own consumers. Now even if you don't want Call of Duty you're paying for it.

The xboners like you who keep defending this type of stuff are actually making things worse for yourselves because you keep sending the message that no matter how much Microsoft bends you over by breaking their promises you're still going to defend them.

Xbox gamers make gaming worse for everyone every time they defend this type of crap.

lelo2play6d ago (Edited 6d ago )

@Einhander1972

When ponies like you accept anything Sony does without complaining, that's the major problem here...

Sony can do anything they want, and people like you will simply take it with a smile.

Einhander19726d ago

This has nothing to do with Sony.

It just shows how weak the argument is when the best you and Microsoft can can do is deflect with whataboutism's.

This is about Microsoft buying a huge publisher then going to court and saying things they knew weren't true, then going back on their own word. They went into court and knew telling the truth wouldn't be popular with either the court or the public so they lied in court. That is what is being judged here, not anything that Sony did.

You claim we are defending a price increase, but you are defending outright lies that have caused studio closures job losses and your own price increases and new games are paywalled to a higher tier.

And what did you get? Games that you were already going to get without buying these publishers. And on top of that now regardless of if someone actually wanted the games they are forced to pay extra for them.

The scale difference between our two arguments is huge.

MetroidFREAK216d ago

I canceled my yearly subscription after the price increase :)

Outside_ofthe_Box6d ago (Edited 6d ago )

"Sony can do anything they want, and people like you will simply take it with a smile"

Isn't that what you are doing with Microsoft's price increase you hypocrite? I bet you were the first to complain about Sony's increase, but not surprisingly first to defend Microsoft's increase because you are a hypocrite.

GamerRN6d ago

They didn't "remove day one" for console users, they created a tier that doesn't get them. They basically brought back Live Gold with GamePass games instead of monthly drops.

Profchaos6d ago (Edited 6d ago )

Yeah I complained when Sony increased their prices it was dramatic and they didn't even comment on why it was fine and I'll complain here to

In fact there was a huge outcry just because you missed it doesn't mean it didn't happen

StormSnooper6d ago (Edited 6d ago )

It wasn’t the same thing. Sony’s tiers didn’t take anything away from people. Two of the tiers already existed. No promise was broken. Xbox tiers are breaking promises MS has made regarding day one, while also increasing price.

Angyobangyo6d ago

People were complaining and pissed. Only you seem to think Sony gamers graciously accepted it. You sure do whine a lot don't you

Hotpot6d ago

Nope, I cancelled my PS Plus already.

Your turn, criticize MS yourself, right now.

Outside_ofthe_Box6d ago (Edited 6d ago )

^^^^
@Hotpot

"Your turn, criticize MS yourself, right now."

He's a hypocrite so he won't. He's going to simply take it with a smile on his face like the pic in his avi 😭

+ Show (13) more repliesLast reply 6d ago
XiNatsuDragnel6d ago

No it ain't mate essentially ftc has a case here

CrimsonWing696d ago

I’m not trying to be an ass here when asking this, I just genuinely want to understand more. What’s the case that the FTC have?

XiNatsuDragnel5d ago

@crismon
Microsoft said to courts when they purchased Activision they wouldn't raise the price with gamepass but they did after they got Activision.

1Victor6d ago (Edited 6d ago )

@slave3: “It a warp lol ftc is need but this case against Ms is over.
😭😭”
Well at least PLAYSTATION GET ALL Xbox FORMER “EXCLUSIVES”.
GEAR is next on the list of lubricants before they ram the big HALO on PlayStation.
So enjoy winning that FTC battle to badly loose the war 😭😭.
Edited for typos

ThinkThink7d ago

I mean, yeah.. if any of these tier options aren't right for you, you can always just buy your games the old fashioned way.

XiNatsuDragnel6d ago

Fair but this is about lying to the courts not lovely options

ChasterMies6d ago

You can buy games the old fashioned way now. Microsoft’s end game is releasing Call of Duty exclusivity on Game Pass.

Rude-ro6d ago

For now.
I can assure you, Microsoft wants subscriptions to access their games.
Just a matter of when not if or optional.

XiNatsuDragnel7d ago

Lol still lying about not raising prices in court eh? Can we address that plz

TheNamelessOne7d ago

If the price raise was attributed to the acquisition. Nobody can make that claim, and every sub service has been raising their prices. Sony made a massive one not long ago.

lodossrage7d ago (Edited 7d ago )

The problem is Gamepass price was already raised last year, just for them to raise it again this year. That right there will help the FTC's argument

It's only gets magnified when Spencer's words don't match what the company does. He said publically gamepass wouldn't change as a result of COD. He said the price wouldn't change. Both of those things were clearly untrue. Among other things

Einhander19726d ago (Edited 6d ago )

They didn't just raise the price though, they also removed day one games from the standard tier and paywalled new games behind a more expensive tier which they also raised the price on.

And the FTC's appeal also brings up the job losses and studio closures as evidence that this deal should have been blocked.

Einhander19727d ago

Well, one thing is for sure Microsoft knows more than anyone about misleading people.

The fact is Microsoft said they wouldn't raise prices due to the merger then they did including making a new tier of game pass. They said they wouldn't fire people and they did. And they also closed studios so it's hard to argue that the effect on the consumer and the industry hasn't been negative.

This is a incredibly weak rebuttal.

XiNatsuDragnel7d ago

Exactly ftc has every right to fight this

Reaper22_6d ago (Edited 6d ago )

Go and google the FTC case against Sony for misleading it's customers about the PS Vita. Then come back and discuss who knows more than anyone about misleading people.

What you claim Microsoft said is just lies. They never said they wouldn't raise prices or fire anyone. And even if they did it's their right. You statement is pretty weak and proves nothing but you have a bias just like so many other people here. You guys are just butt hurt that Microsoft won this case and it backfired in Sony's face because they threw stones and thought their own deals would not be a factor but they were. As a matter of fact it was one of the factors that helped MS win the case. Just take the L because it's a done deal. It seems the only effects from this deal is upset playstation only fans who thought the deal was never going to happen. Microsoft won. Get over it. Stop worrying about things we have no control of. Just play games you like and don't focus so much on who made it and all that petty stuff.

Doomeduk6d ago (Edited 6d ago )

You're here again Sony grrrr in a MICROSOFT article
Just chuffed you've given up the obsession with Jim Ryan with just a few more sessions and you'll be able to comment on the actual article you can do it reaper the community is right behind you
Chin up

Einhander19726d ago

https://n4g.com/user/home/l...

You don't understand.

Sony is not part of this appeal at all. Sony wasn't even a part of the original FTC case. The FTC brought this case aledging that Micrsofts buyout of ABK would have a negative impact on the industry. They claimed that it would cause job loss and and that the consumer and the industry would be negativly effected from the buy out including from price increases to game pass.

Sony was only there to provide testimony on how they expected the buyour to negativly effect thier buisness.

They did not file the suit.

This appeal is of the ruling that blocked their injunction, and the FTC is presenting evidence that the buyout has in fact had the negative impact that they said it would and which was the basis for their injunction call.

The fact that you and Microsoft need to keep bringing up Sony instead of actually defending the actions themselves shows that you don't actually have a defense at all.

7d ago Replies(1)
Show all comments (57)
390°

FTC Calls Xbox Game Pass Price Hike 'Exactly The Sort Of Consumer Harm' It Tried To Stop

Despite losing its lawsuit seeking an injunction to freeze Microsoft’s purchase of Activision Blizzard in July 2023, the FTC appealed the decision with the U.S. Court of Appeals for the Ninth Circuit. While it awaits a final decision from those justices, the FTC’s been filing additional evidence to support its claims that the merger would hurt competition in gaming and hurt customers, including a letter from earlier this year after Microsoft laid off nearly 2,000 employees across the newly acquired teams.

lelo2play8d ago

FTC never heard of inflation. Did they expect Gampass to remain the same price forever?
Would be funny if Gampass remained at 10€ fifty years from now...

Einhander19728d ago

"Microsoft insists Game Pass prices ‘will not increase as a result of Activision merger"
https://www.videogameschron...

"It says a price rise “would be counter-productive as it would increase subscriber churn rates”

8d ago
lelo2play7d ago (Edited 7d ago )

"Game Pass prices will not increase as a result of the Merger"

Gamepass wouldn't increase in result of the merger... but it doesn't mean it wouldn't increase due to other reasons, like inflation, extra expenses, etc. Do you expect Gamepass to remain the same price forever?

All other online services have been increasing prices.

boing17d ago

I cancelled my Ultimate sub after the announcement, so they were right. And yet, they still did it. That is so MS.

Einhander19727d ago

Inflation is down since they made that statement.

They also call into question the 2000+ people Microsoft has fired from the developers they bought.

And again, this is contradictory to what Microsoft said they would do.

They lied in court.

Reaper22_7d ago

Lol...they never said gamepass wouldn't increase and they never said it would because of the merger. And even they did it's their right to do so. So what's your point?

+ Show (3) more repliesLast reply 7d ago
Inverno8d ago

So we blaming this on inflation now? Lol ok

lelo2play7d ago (Edited 7d ago )

Sony and other streaming services (Netflix, HBO, ...) have been increasing prices and altering their services. Do you expect Gamepass to remain the same price forever?
Others can increase prices and alter their services, but Microsoft can't?

Hypocrite much!

DarXyde7d ago

Absolutely.

Ego inflation.

IRetrouk7d ago

Lelo, they upped the price last year, along with their xboxs......

waderae7d ago

I believe they call it mental gymnastics.

Profchaos7d ago

Exactly let's not forget this deal was done under the same economic climate this was predictable yet they maintained they would not be increasing prices yet now the merger is done they increased prices and split tiers to avoid further scrutiny.

This is and always has been how Microsoft do business deflect blame and increase profits

+ Show (2) more repliesLast reply 7d ago
andy858d ago

Inflation doesn't double something in a few months.

anast8d ago

You are correct. It's actually lower. It was around 7% in 2021 and now it's around 3%, which is ideal.

REDDURT8d ago

Dude they are lying. That inflation low keeps getting silly and silly.

gold_drake7d ago

inflation aint the same thing as to lock stuff behind a paywall that was previously not. lol

Hotpot7d ago

*activate clown vision*
*everything looks exactly the same*

KwietStorm_BLM7d ago

Yeah you're right. It's just a coincidence that this happened after spending billions of dollars buying up the industry. And closing studios. And firing thousands of people. All while barely being able to give away Xboxes. It's all because of inflation. LOL

XiNatsuDragnel7d ago

Fanboyism bro this is pure fanboyism, it's bs we all know it so stop defending Microsoft.

thorstein7d ago

You said it all, my friend, you said it all.

jznrpg7d ago

But inflation has gone down in the U.S.

ChasterMies7d ago

Except $/mb of broadband, $/mb of storage, and $/compute power only gets cheaper over time. As Microsoft’s overhead has gone down, it’s prices have gone up.

1Victor7d ago

@lelo: “FTC never heard of inflation. Did they expect Gampass to remain the same price forever?
Would be funny if Gampass remained at 10€ fifty years from now...”
I see you got the industrial size chapstick truck from Microsoft and put it into use already.
Add one more backpedaling to Microsoft and Phil rhetorics

VincentVanBro7d ago

Look in the mirror. You’re a clown 🤡

shinoff21837d ago

Gamepass price was going up regardless of inflation or not and you know it. Hey atleast you guys have an excuse to ride for a little bit

7d ago
PRIMORDUS7d ago

Need I remind you of how much MS is worth? There was no need to let anyone go or any studio. MS are just cancer and should leave the industry.

+ Show (15) more repliesLast reply 7d ago
8d ago Replies(1)
GamerRN7d ago

Apparently it's ok that they raised PSN prices, but Xbox can't compete?!

The "Standard" is just a rebranded Xbox Live. Not expected but not crazy since they didn't really have a proper entry level subscription to match PSNs entry level.

IRetrouk7d ago

Xbox raised their prices last year too though, their entry level was core or gamepass console.

-Foxtrot7d ago

The whole "Bu bu but Sony" thing with the PSN doesn't take into consideration Microsofts whole argument to the FTC during the entire Activision merger court case is that they wouldn't raise prices due to the merger, nothing would change.

Sony never said shit about raising prices and the like so while we can think it's scummy the FTC won't have an issue with it because the argument wasn't towards them, they never swore against anything.

If the Activision merger never happened and Microsoft raised their prices as a standard thing, like Sony with the PSN or even how Netflix has done it with their subscription it would have been business as usual.

GamerRN2d ago

I'm so tired of the Sony defense team. Pay off me thinks a lot of these comments come from Sony shills

RhinoGamer888d ago

All the judges on the U.S. Court of Appeals for the Ninth Circuit just got a free windows 11 upgrade!

badz1497d ago

Err...W11 upgrade was always free

GamerRN7d ago

The price hike just brings it closer in line to PSN, yet it still has greater value. The standard sub matches the lowest PSN sub.

FTC trying to seem relevant. Claiming their multi million dollar case was to stop a $3 dollar price hike is a stupid argument and embarrassing for them.

Einhander19727d ago

PS+
$80 per year cheaper
More total games
Retro Games - Added monthly
VR games - Added Monthly
Ubisoft + Classics
4 k Streaming of nearly all games including ones you own digital not on the service. (xbox 1080p series s)
Sony Pictures Catalog
Anime from Crunchyroll
Full Game Trials with Trophy Support

GamerRN7d ago

PSN absolutely does not have more total games. I have PSN Ultimate or whatever it's called.

They don't get day one exclusives.
They don't even have Last of Us 2 Remake on there yet! Or Last of Us Part 1!!
You get Ubisoft classics, so does Xbox. But w Xbox also get EA games!
VR games don't matter to me, but Xbox also gets PC games that don't matter to me.
Both have classic games.
Streaming means nothing to me, it's still a failed concept, Digital Foundry tests it often, and it's not there yet for "serious gamers". The lag is intense!
Sony pictures and anime are neat, I'll give ya that.
Full game trials are cool, but Xbox gets the full game day one, so.... 🤷

I haven't had a good game in PSN since HellDivers, this year has been dead.

Honestly, once Xbox starts dumping all these exclusives on to GamePass, it's gonna be a flood of great titles

Einhander19727d ago

It's $80 cheaper, you're paying $240 a year in hopes of getting Microsoft games, and things aren't looking great on the development side of things beyond all the stuff they started 5 years ago. There is no guarantee that some of these studios will even exist going forward.

No, game pass does not offer Ubisoft Classics, and you only need Extra unlike EA Play which requires Ultimate.

And it doesn't matter what you don't want, xbox isn't offering it for people who do. Those things add value for a lot of people.

What digital foundry found was that PS+ Streaming was vastly superior to xcloud.

Full Game Trials include 3'rd party games.

PlayStation get's "good games" all the time that aren't on xbox,GranBlue Fantasy Relink, Final Fantasy, Helldivers, Rise of the Ronin, Stellar Blade, Zenless Zone Zero, Pacific Drive ect. every week something new comes out or is announced for PlayStation that's not on xbox.

And you're bragging about day one but that keep proving to be unsustainable. That's why studios got closed, 5000+ people got fired, games got ported to PlayStation, the reward system got gutted, prices were increased multiple times and those new games got removed from game pass and paywalled to a more expensive tier.

MrNinosan7d ago

@GamerRN
I guess you don't subscribe to both services.
PS+ Premium has close to 1000 games.
GPU has less than 500.

GPU doesn't come with Ubisoft Classic.
However, the do have EA Play instead.

GamerRN3d ago (Edited 3d ago )

I pay 120$ a year by using cdkeys.com for GamePass Ultimate

And I definitely have both... My main gripe is PSN extreme or whatever it's called is u don't have all the 1st party stuff I want. That being said I just started up Death Standing Directors cut (terrible game, cool story)... I really want Last of Us Part 1 and Part 2.... Other than that, I don't think I have access to Ubisoft games? Where do I access those? Are there any good ones? The menu system is very confusing trying to go to classic games, PSN collection, etc etc etc

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TheColbertinator8d ago

The FTC should give up. Microsoft owns the US Government and then someday the world and all its useless masses.

Eonjay7d ago

When they run out of fish of course!

The_Hooligan7d ago

So long and thanks for all the fish lol

S2Killinit7d ago

Sounds strange coming from a MS die hard.

Show all comments (80)
150°

Xbox Game Pass Only Has 3 More Games Coming in July 2024

The low number of new games coming to Xbox Game Pass as part of July 2024's Wave 2 lineup couldn't have come at a worse time for Microsoft. Just recently, Microsoft raised the price of Xbox Game Pass, and not only that, but it's announced that major day one releases will be locked behind Game Pass Ultimate. These decisions have understandably upset longtime Xbox Game Pass subscribers, with analysts predicting that another price hike and perhaps an ad-based tier could potentially be introduced down the line.

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gamerant.com
10d ago
OtterX9d ago (Edited 9d ago )

You'd think they would have packed the lineup after announcing an impending price increase in Sept.

Bathyj9d ago

That would just be throwing good money after bad at this point. Microsoft needs to just drop this failed experiment altogether, leave Xbox in the wind and become the biggest 3rd party publisher on the planet. It's the only way they will ever be successful in gaming.

darthv729d ago

They already were successful in gaming before joining the console space. And they already are the biggest 3rd party publisher on the planet. They are in this to make $$ from all fronts. So suggesting they bow out and only focus on one area is a stupid idea. They make $$ from all of them, some more than others... but they all make $$.

Bathyj9d ago

The console, and gamepass is just costing them money and splitting their focus. They would make more money simply being a publisher, not a platform holder, and SELLING their games, like publishers are supposed to.

They wouldn't be acting like they are if that wasn't true. Xbox is the red headed step child of Microsoft's gaming portfolio now. Just sell games. You've bought enough Dev's and IP now to do that.

Petebloodyonion9d ago

Rumors are circulating that Microsoft may add Modern Warfare 3 to Game Pass this month, as suggested by the current game release schedule, which lists only five games instead of the usual seven.

OtterX9d ago

That would be a smarter move on their part.

TheColbertinator9d ago (Edited 9d ago )

I welcome that. I could use fresh meat for MW3.

--Onilink--9d ago (Edited 9d ago )

They released 8 games during Wave 1 for July… and the 3 coming now are all actually quite interesting.

Flintlock: The Siege of Dawn (Cloud/PC/Xbox Series X) - July 18
Dungeons of Hinterberg (Cloud/PC/Xbox Series X) - July 18
Kunitsu-Gami: Path of the Goddess (Cloud/Consoles/PC) - July 19

I’d say releasing 11 games in 1 month for gamepass should be enough…

ChasterMies9d ago

The reason for the price increase is the same as the reason for procuring fewer games from their parties; more profit.

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anast9d ago

The PS+ model was always the end goal. I'm sure they got a few before closing he net.

TwoPicklesGood9d ago

To be fair, the July releases on Game Pass are great. I'd rather have today on my ps5 then the junk we are given.