Sony Corp. Chief Executive Officer Howard Stringer plans to connect the company's flagship PlayStation 3 console with its other electronics as part of its growth strategy next year and beyond.
The world's second-largest consumer electronics maker will hook up the PS3 with its PlayStation Portable console online before extending the links to products such as mobile phones, Stringer said in Tokyo today. The current three-year business plan ends on March 31.
The move revives a strategy by Nobuyuki Idei, who was replaced by Stringer in June 2005 amid investor discontent over his failure to meet business targets. Stringer's plan revolves around a games division that has lost money for seven straight quarters because of costs to develop the PlayStation 3 and as sales trailed Nintendo Co.'s Wii and Microsoft Corp.'s Xbox 360.