Novede.com analyses Intel's embarrassing keynote failure. "Intel was attempting to demonstrate the DirectX 11 capabilities of their new Ivy Bridge Ultrabooks. When key speaker Mooley Eden tried to show the graphical prowess of Ivy Bridge, his machine betrayed him showing a trademark video playback bar."
"Intel responded to the failed demonstration saying they used a video "for expediency". They were "extremely limited for time and didn’t want to lose any time by getting in and out of the game".
Such a poor excuse should rarely be spun by a company, but here we are.
The issue here is not whether or not the Ultrabook is capable of what the video is showing, rather it's how Intel tried to trick the audience (in the room and at home)."