Ranker - This is the list of the top 7 Video Game PR Fails. PR is designed to make someone want something more, not make them want to run in the opposite direction. Who thought it was a good idea to tell people they need to work more hours in order to "deserve" a PlayStation? Or that decapitating a goat is a great way to get people to play your game? These are over the top attempts that backfired or just went horribly awry.