Dayside Productions: "I wanted to do a song about winning against a dude who takes video game too seriously. You know, the dude that things he’s the shit when he wins and starts trash talking with phrases like “Noob” and “Pwned.” This annoys the hell out of me. Hence, the concept for the music video. I got Lawrence Page to help me write the hook of the song, and it was very catchy. We got the green light and had Triangle Offense write the verses, and boy, they wrote it."