Activision: Blizzard To Help Bring Guitar Hero To Asia

In their collective call to investors on the merger of Blizzard and Activision, CEO Robert Kotick noted there was "no greater resource" than Blizzard to help the company push franchises like Guitar Hero into Asian markets.

Vivendi CEO Jean-Bernard Lévy and Activision Blizzard CEO Kotick spent much of the call reiterating the strategic value of the merger and its power as the soon-to-be ‘world’s largest pure-play online and console game publisher.’