"Blizzard is kicking off it’s seventh year celebrations by offering players who log in between the 20th of November and the 3rd of December a feat of strength and an item granting bonus to XP and reputations gains. There’s more! You also get a visual-only tabard, and it even shoots off fireworks!
There seems to be a bit of a mixed reception on the forums, ranging from appreciation and praise for World of Warcraft (WOW) having such a great run, to the almost obligatory anger and frustration that Blizzard isn’t giving out a new pet like it has done in the past.
There is a very good reason for Blizzard choosing this form of anniversary reward. Recently, subscription numbers sank, indicating that people are starting to have their fill of the WOW universe, and this reward is a clever way to rope in some more. It doesn’t make them bad people, it makes them a good business."