140°

Sony Drops 13-Year Advertising Partner for PlayStation

Adage reports:

"Sony Computer Entertainment of America Wednesday eliminated its agency of 13 years, TBWA/Chiat/Day, from a review for its $150 million PlayStation advertising account, according to a number of executives familiar with the situation.

TBWA was one of five finalists in the pitch. Two contenders, Publicis in the West, Seattle, and Deutsch, Los Angeles, apparently were called back to present further information. The remaining two, Venables Bell & Partners, San Francisco and RPA, Santa Monica, Calif., are said to not yet have been contacted".

Skerj6043d ago

Wow, that's pretty foul. Granted they were slow earlier this year but the new breed of adverts are really awesome. That and they have the track record for the past 3 systems, I hope whoever they went with can take the helm and wear it proud.

BrianC62346043d ago

But isn't TBWA the company who worked on this latest campaign? I think they hired the outside firm to do them. Maybe Sony is going to go directly to them? From what I've seen SCEA doesn't need help. SCEE seems to based on their commercials.

2Negativecool6043d ago

This is the ad agency that started the whole "creepy crying baby" adverts, then frickin good riddance!

However, if not, this may have been a mistake in the worst way.

v1c1ous6043d ago

-less creepy ads that have nothing to do with gaming
-less racist billboards
-less graffiti art passing off as urban apathy instead of obvious corporate shrill to respond to their demographic

then good news!

BrianC62346043d ago

What do you mean less racist billboards? Where in the US are these racist Sony billboards?

Skerj6043d ago (Edited 6043d ago )

You just answered it, it wasn't in the US it was in Amsterdam for the PSP. But I didn't think they were inherently racist, in bad taste? Possibly, but nearly everything is these days.

Take a look for yourself:
http://www.joystiq.com/2006...

If you look down, both women were on the offensive at given times.

killer_trap6043d ago

i think showing a 10 second gameplay footage of GT prologue is the best advertisement sony can make. no need for agencies or hired actors or anything. i say cut back on those things and drop the price another 50 dollars and you'll have a December you'll never forget sony.

Show all comments (9)
90°

Why I Can't Get Enough Of Shadow Of The Colossus

The beauty of the Shadow Of The Colossus lies in the vast world with emptiness. Read more to know how this game stand out from other games.

Read Full Story >>
tech4gamers.com
PRIMORDUS2h ago

Shadow of the Colossus and Ico should be remade in UE5. I know Shadow of the Colossus was in 2018 but I say remake both of them for PS5 and PC.

DarXyde2h ago

Shadow of the Colossus is kind of a perfect game, at least to me.

Man, this has me nostalgic. I know how I'm spending my Sunday evening.

chicken_in_the_corn2h ago

I tried the remake but couldn't get into it. Time to give it another go.

Elda2h ago

I tried both versions of the game & I can never get past the 4th boss.

Inverno16m ago

Well if anyone else can't get enough of this game you should check out Project Tribute. Basically a fan remake with all the cut colossi for PC.

90°

Games To Play If You Love Persona

If you're looking for something that will scratch that Persona itch, these games have got you covered!

Read Full Story >>
hardcoregamer.com
jznrpg8h ago(Edited 8h ago)

Persona and SMT , duh

Yui_Suzumiya5h ago

Eternights, Noctuary, SMT, Soul Hackers, Tokyo Mirage Sessions

70°

Square Enix’s “Kingdom Hearts” series is now available for PC via Steam

"SQUARE ENIX®’s beloved KINGDOM HEARTS series has launched on Steam®, bringing the iconic RPG series to a whole new world of players. All three collections released today—KINGDOM HEARTS HD 1.5 + 2.5 ReMIX, KINGDOM HEARTS 2.8 Final Chapter Prologue and KINGDOM HEARTS III + Re Mind DLC—can be played both on PC and on-the-go on Steam Deck devices, and available at a special discounted price for a limited time*." - Square Enix.

Nerdmaster3h ago(Edited 3h ago)

My main complaint about the series is that it mixes Disney characters and Final Fantasy characters, but they are actually not important at all to the plot. I read summaries and watched videos about the series, even played the music game which tries to summarize the plot of each game, and the Disney and FF stuff are barely mentioned at all.
All the series really is, is an amalgamation of convoluted plots that tries too hard to be mysterious and edgy, with some cameos to attract fans of Disney and FF, who wouldn't care at all about the franchise otherwise.

Heck, even in the trailer above, the Disney/FF characters are... just there.