Sony Puts Muscle Behind The Biggest Bollywood Release In History

PushSquare: "Believe it or not, PlayStation is something of a burgeoning brand in India. While Sony could be forgiven for resting on its strongholds -- Europe, Japan and North America -- the company is constantly looking to find ways to develop brand loyalty in new regions. And that's why you see PlayStation get a strong push in areas such as Latin America and of course India."

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