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Sony PlayStation Edges Apple iPhone 4S in Viral Video Shootout

Ad Age: Here's a newsflash for you: Apple's iPhone 4S video wasn't the most-watched viral ad last week. That honor goes to Sony and Deutsch for their PlayStation 3 Long Live Play campaign which includes a two-minute mini movie, "Michael." The campaign marks a significant investment in video for Sony, which reaped 8 million views last week. Viewable Media, which seeded the campaign, said paid placements account for about 1 million of those views.

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Ddouble2923d ago

It deserves all those views. One of the best gamind ads IMO

DarkTower8052922d ago

As of now it's 9.5 million views.

WooHooAlex2922d ago

Half of those views were from me.

Relientk772922d ago

I was about 20 or so of those views lol

Relientk772922d ago

It is one of the best, if not the best PlayStation ad ever

miyamoto2922d ago (Edited 2922d ago )

Trully epic!

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