Microsoft is hoping that its Tuesday launch of the video game Mass Effect will provide the next big hit for its Xbox 360 gaming console.
Microsoft is introducing Mass Effect, which can only be played on the Xbox 360, to considerable hype. In addition to launch events, the Sci Fi Channel will air a special tonight that looks at the game's making.
Mass Effect is already pulling in accolades. It was voted Best Console Game and Best Role Playing Game at the 2007 Game Critic Awards.
Microsoft is no doubt hoping that Mass Effect will rack up sales similar to those enjoyed by Halo 3, a first person shooter that the company unveiled in September. The title broke game industry records by tallying sales of $170 million on its first day of availability.