Madden Veterans Trade Hard-Hitting Action for Facebook Strategy


"As a 10-year veteran of the Madden NFL series, Ian Cummings has plenty of experience building video games with bears in them.

It's the raccoons and beavers that are a bit of a departure this time.
"It's awesome to work on a sports game, and it was great to work on Madden, and to meet athletes and celebrites, " says Cummings (pictured above, right), whom hardcore sports gamers recognize as that series' former creative director, leaving that job in April. "But at some point, you realize that you're still working on the same game every year."

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