Dan Whitehead writes: If there's one audience that has been consistently poorly served by the games industry, it's kids. Not the older kids, the 8-12-year-olds with their Pokemons and Lego games. They're pretty well treated these days. No, little kids. The ones who have just started school, the four, five and six-year-olds. They love to play, it's pretty much their reason for existing, and yet because their tastes are so specific and so far removed from what developers are used to making, the games industry often pretends that they don't even exist.