New video game niche: Casual play

The mythic keyboard warrior is usually portrayed as a gangly teenage boy hypnotized in the moonlight before a computer screen flickering with assorted night elves, dwarves and the forsaken undead.

But now hard-core gamers are facing interlopers in their traditional computer realm. Increasingly, the gaming industry is pursuing so-called casual, or coffee-break, gamers who indulge in short-term play, and not necessarily of the action-packed genre.

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