The Game Is on to Woo the Elusive Female Player

In one publicity photo, the Frag Dolls loll among soft pink pillows, gripping video game consoles with demure smiles and bright eyes riveted to a computer screen.

With sales starting to decline, developers are looking for new ways to appeal to women. This is no slumber party. The stylish, fresh-faced girls are one of the latest weapons in the gaming industry's effort to smash the stereotypical image of the gamer as a geeky teenage boy in a dark basement, battling aliens.

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