EA Hires Former Barbie Boss

Electronic Arts has bolstered its newly-formed casual business with the hiring of former Mattel exec Russell Arons as VP of marketing at EA Casual Entertainment.

Formed earlier this year, the EA Casual label represents EA's increasing concentration on the growing pick-up-and-play games market. EA expects Arons' experience in toys and other global markets to expand the megapublisher's presence.

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d3l33t4039d ago

this will help aim their console at a more "casual" gaming market.

fredy4039d ago

I wonder how they will f$%k up these games on the