Atari has just started its viral marketing campaign for Alone in the Dark as the mysterious website www.centraldark.com was launched. Atari sent out a press release with nothing more than this link. On the website, you can view a trailer which tells the story of what mystery lies under the ground of Central Park in New York. Beneath the trailer, however, there is a countdown which reaches zero on December 13.
Surely, this was all intended for Alone in the Dark, since Atari is the publisher of the game and the game itself is situated in and around Central Park. But what could happen on December 13? View the trailer yourself after the jump.