NAGF: "The last few years has seen a change in how we purchase our games and feed our addiction. It used to be the normal thing to go out to a shop and buy a retail copy of a game, which you would then take home and install. Then with the growth of readily-available internet, MMO gaming became increasingly popular and the subscription model seemed to dominate the way we played.
"Now it is 2011 and there is a new method of payment emerging into the mass market. I speak of free to play gaming and the micro transaction model. This is where a game allows users to download the game client and experience the bulk of the game’s content, completely free of charge."