Editorial: We look at a flawed plan to give gamers XP in exchange for soda.
There's a new way to massively boost your XP in Call of Duty: Modern Warfare 3: Simply guzzle bottles of Pepsi and chomp on bagfuls of Doritos.
A new promo cooked up by Activision and Pepsi offers consumers the chance to double their XP through specific play-times - IF they buy promoted cans of soda and bags of tasty corn chips.
No doubt, this seems like a great idea to the marketing whizzkids at these two august corporations. But not everyone agrees.
Writing in Forbes, Paul Tassi called the promo, "a new low for an industry that wants to keep digging." His argument? Very few people would say that the products offered under this promotion are healthy; therefore offering them to gamers in exchange for valuable in-game currency is leading them to eat poorly and increasingly damaging their health.
Free for Playstation owners
Players are using hacks to gain an advantage in the game, such as aimbots and wall hacks. The first gives a player superhuman aiming abilities, while a wall hack lets you see through walls to gauge where other players are.
“These hacks are typically used by PC players, but those playing on PC via Xbox Game Pass are identified as Xbox players in multiplayer lobbies.”
This is pretty dumb to say the least.
That's a WTF, they suppose to be labeled as pc users even if its on PC game pass. They mess that up big time.
If AI keeps getting better (and it will) it's just a matter of time before there's more sophisticated cheats even for consoles, and they wouldn't even need to be running on it, I have little doubt about that.
Don't Gamepass online games have anti-cheat systems?
If not, that's pretty dumb. Microsoft need to fix that asap.
They won't ever fix this problem, unless they (developers, publishers, Sony and MS) go after the cheat providers directly. You no longer need to hack consoles to use hacks. During the ps360 days, they were going after cheat devices, but it was a cat and mouse game. These cheating methods were around during those days, it's nothing new, but they kept it under control. Since the PS4/Xbox one generation, they stopped going after these cheating devices and it became widespread. Which I find odd, since they started charging for online play (PS4).
Possibly, this is because the companies were going after cheats because the same cheats were being used to pirate the games, whereas today, the companies use online verification to prevent piracy, thus eliminating the need to go after people who cheat only to gain an advantage in the game. As long as the cheater remains below the radar, and does not completely break the game, the companies look the other way as their wallets are not threatened by it. (that is my completely Uneducated opinion on the matter)
I mean, COD games was always filled with hackers, nothing new. I can’t blame MS on this. Activision had years to try and fix this. Might take MS some time to make some change.
It all depends…
Microsoft’s guidance on how to handle gamepass on pc and their love to force crossplay with pc seems like a them issue.
And they own activision, so it is still a them issue.
The Yokai's Wrath bundle was released despite previous guarantees by Activision that A.I. would not be used for final assets, per the report. Instead, Activision assured developers it was simply for internal concepts. That, of course, was not followed through. For what it's worth, per the PlayStation Store, 2,400 COD Points cost $19.99, meaning players potentially spent real-life money on a skin that was not created by an actual human.
As far as A.I. use goes across Activision, a source told Wired that 2D artists are utilizing A.I. to aid their work. That is a result of mass layoffs, in which many 2D artists were impacted. “A lot of 2D artists were laid off,” the source named Noah said. “Remaining concept artists were then forced to use A.I. to aid in their work.” Mandatory A.I. trainings have been implemented, according to Noah.
It is not ubisoft has a ai tool for crating stories/script's they even talked about npc's having there own ai speech like we see with those skyrim mods.
Ai is the future sadly which sucks in so many way's.
Activision. And MS. They will ruin console gaming forever.
Oh and where the FRIGGIN outrage people? When Sony makes a remaster of a masterpiece single player story driven game, they get roasted. But this, this, goes unnoticed? Then don’t complain that you aren’t getting enough single player story games.
Replies(1)Ea and ubisoft also use ai
ea using ai for development threatening mass layoffs.
https://www.pcmag.com/news/...
ubisoft ai for npc speech
https://www.theverge.com/20...
Almost every big boy in the industry is using ai in some sort of way now
Oh and sony? well they are making spyware ai were they can see how long it took you to do X and adjust difficultly.
https://gamerant.com/sony-a...
Then you got AI agents
https://www.ign.com/article...
https://www.creativebloq.co...
@blackblades
Wow this site every time you say the S word or P word they dive in defend there god its beyond nuts
I said "they are making"
You know a term that means its not out yet ffs
How is that a response to what I said? Are they also selling AI generated skins?
Always bringing useless links totally off topic.. just to try to show you are superior in knowledge to everyone else
…simply laughable
@S2Killinit
You never mentioned skins in your comment just stated its all microsoft's fault like so many others.
When like i showed they are late to the ball game as every other company is using or plans to use ai in various field.
If you combine everything then its getting closer to hitting a button and poof out comes a game no soul no passion nothing.
Right now its art/3d models/skins/writing/voice work some and coding can all be done via ai.
That was the whole point of my comment, I wrote it in response to the article. Instead of focusing on making exciting games and developing talented developers, they are busy making AI generated skins that people are buying for huge sums of money. Then, some people turn around and shit on Sony when it tries to capitalize on single player classics by making remasters, and the same people then complain that they want more single player games. MS cannabalized the industry because they never thought making games was essential to their business. So, instead of nurturing theor own studios, they let them die, then went and shrunk the industry, hurting interests of every gamer in the world. Anytime there is a bad trend in the industry, MS is at the helm, leading the way. That is what I’m saying.
I'm sorry but do you honestly believe Sony will sit out of A.I. Every executive at every one of these publishers is wetting themselves in delight at the prospect of A.I. You best believe that once we start seeing it spread throughout the industry Sony won't be too far behind. The only people we'll have to blame are the consumers themselves.
No, I don't believe that Sony will not do the same. But, as I mentioned, MS is always the first to embrace such things and create the worst trends. Once they establish that this is the best way to make money, everyone else will follow. (Have to follow if they want to stay competitive)
S2, and blackblades:
All from the Horse's mouth below.
"Artificial intelligence (AI) in video games is crucial for Gen Z and Gen Alpha, who seek “personalization across everything,” says PlayStation executive Asad Qizilbash."
“Advancements in AI will create more personalized experiences and meaningful stories for consumers.”
"He emphasized that AI could enable non-player characters to interact with players based on their actions, enhancing the personal connection within the game."
Yeah, Just MS and Activision...smh
I’ve already explained myself twice. Quit your false equivalence, same thing the xbox fateful pulled before and after the ABK acquisitions. Which by the way, blew up in your faces real good. Now, doing the same thing when someone brings up MS’s nefarious behavior, defend them to the end, and watch them scorch gaming as they have been. At least rest of us can take consolation in that the smoke will go in your eyes before anyone else’s.
"Quit your false equivalence, same thing the xbox fateful pulled before and after the ABK acquisitions. Which by the way, blew up in your faces real good."
I'm not sure what you are talking about, you seem to have a issue communicating, because we are on a post about using AI to create video games content, and you put that solely at the feet of MS and Activision, when it's being, and will be used industry wide, right from Sony mouth, I would say it's relevant...then you went on to give Sony a spit shine slob down about a masterpiece TLoU when this had absolutely nothing to do with Sony or TLoU, then you attempted to clean up your rambling spit shine with no real backing for a ridiculous comment.
Obviously you meant to post that nonsensical over exaggerated comment. I also don't know what blew up in people faces, I am perfectly fine with the game industry, I don't have time to be internet outraged about nothingness.
Really read your comment and listen to what you said.
"Activision. And MS. They will ruin console gaming forever."
Bro, for real? Really? Seriously? It's that serious? So there is nothing Sony and Nintendo can do against MS and Activision? MS is 3rd place with you even talking about?
If we stay relevant on MTX, then you still sound ridiculous because again, you lay it all at MS and Activision's feet when almost all companies have used some form of MTX, including yup... Sony.
I read this comment, it boiled down to “seeiously?”.
My answer: yes seriously. Since you didn’t say anything else, what else can I tell you? Yes MS is seriously ruining gaming. They have been for some time, and working their way to where we are today, and aren’t even done yet. MS are the worst thing to happen to console gaming.
"The Yokai's Wrath bundle was released despite previous guarantees by Activision that A.I. would not be used for final assets, per the report."
We're talking concept art? Because as of right now there's no way to generate a final 3D model with final textures. So the final assets don't use AI. That's not to say that it sucks for 2D artist that it's easier to generate visual ideas and build from them leading to less 2D artists needed (really sucks), but are they say the final concept art was completely AI generated and then 3D artists built from that? And yes, I'll pile on that Activision as a publisher and their developers I have experience with suck and they'll do whatever, ethics be damned.
Wow I can just imagine the likes of Activision, EA and Ubi etc having an army of AIs creating overpriced crap and the fanboys just lapping it up. I hope the AIs have a good union.
I understand why people think it’s good idea to Unionize to fight back against such things but it’s not. It’s a bad idea. It’s activisions wet dream to have these pumped out weekly by some AI. Protect your neck!
If you are sitting in front of your tv playing majority of the day + eating junk food then yes it can make you fat.
Any game with an addicting multiplayer can.
Will it? Depends on the person.
Yes it will. On the other hand, BATTLEFIELD 3 WILL TOTALLY ROCK YOUR BOD TO THE CORE.
Is this promotion taking effect in the UK as well? We only have the original Mountain Dew over here...
Oh well, if it does then I will still be going through the 4 or so bottles I currently get through in a week so it would just be a bonus as far as I am concerned.
Plus if the code is just on the label, they are not forcing you to guzzle down whole bottles, or bags of dorritos... You see a smart person, would buy them, remove the label, use code and then consume them at a casual pace...
Stupid people! You just don't get it. Double XP means you are done reaching the 100th Prestige level in half the time, then you have more free time to get your fat ass outside. It all balances out in the end.