Editorial: We look at a flawed plan to give gamers XP in exchange for soda.
There's a new way to massively boost your XP in Call of Duty: Modern Warfare 3: Simply guzzle bottles of Pepsi and chomp on bagfuls of Doritos.
A new promo cooked up by Activision and Pepsi offers consumers the chance to double their XP through specific play-times - IF they buy promoted cans of soda and bags of tasty corn chips.
No doubt, this seems like a great idea to the marketing whizzkids at these two august corporations. But not everyone agrees.
Writing in Forbes, Paul Tassi called the promo, "a new low for an industry that wants to keep digging." His argument? Very few people would say that the products offered under this promotion are healthy; therefore offering them to gamers in exchange for valuable in-game currency is leading them to eat poorly and increasingly damaging their health.