Martin Watts for BnBGaming writes:
In recent months, Nintendo has been eager to push its 3DS console. Sluggish sales shortly after launch sent the Big N into panic, so much so that a rapid price cut came along last month, along with news only a few weeks ago of the dreaded 3DS joystick add-on.
Nevertheles s, Nintendo knows the industry, and it realises that what it really needs is to get some solid software onto 3DS in order to get a few systems shifted. This is where Mario comes into the equation. He’s a timeless videogame mascot, a legend, but also a massive money-making machine (even when he’s not running around picking up coins).
One of the first stands at Eurogamer was the 3DS booth, where Super Mario 3D Land was being demoed. Although it was probably placed there with the intention of luring in a hefty number of Expo goers, Super Mario 3D Land could have been anywhere on the show floor and people still would have played it.