Games companies can't get enough in-game advertising, and there is more to come. Is this the future of gaming? Ugly corporate logos splashed over gorgeous games? Lame side-quests involving branded fast-food power-ups?
If it adds to the environment and makes it more believable I don't really mind. Thing is if these game companies are getting revenue from these advertisements one would hope it would bring down the cost of the game to the consumer. Wishful think I suppose.
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