"Sony's price cut was somewhat surprising because it was announced just a few months into the life cycle of the device, said JupiterResearch analyst Michael Gartenberg. Many gaming consoles have their prices slashed as the next platform is being readied, but that's not the case with the PS3, which will be the flagship of the Sony lineup for at least a couple more years.
The cuts also suggest a shift away from hard-core gamers as a target audience Over 800,000 High Quality Domains Available For Your Business. Click Here. and toward mainstream users. The Wii's popularity underscores the growth of so-called casual gamers, who are less likely to rush out and be the first to plunk down $500 or more for a gaming console and who are more interested in family friendly gaming titles than the adventure and battle games that have driven high-end console sales in the past". -technewsworld