PlayDevil recently spent some time with Borderlands 2:
Here is a snippet:
"Borderlands 2 builds on this gun lust with entirely new weapon manufactures each with their
own style making them instantly recognisable. Tydior for example are their 'Wallmart of guns', so disposable are these cheap weapons that finishing a clip does not see you reload the weapon but throw it away (where it can hit and damage an enemy) before a new one materialises in hand."