Interview: What Elite's Beta Taught Beachhead (Gamasutra)

Leigh Alexander writes:In many ways, Activision's attempting some industry firsts with the Elite platform that wraps its Call of Duty brand beginning with Modern Warfare 3 this year.

And the company was faced with a tricky proposition: On one hand, a subscription-based content offering must be unveiled very carefully to a core audience hostile toward the concept and unused to the implementation.

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