1UP's Tom Chick writes:
"Dear Hellgate: London,
You should have been a no-brainer. An action-RPG from an independent developer founded by the original creators of Diablo? A sci-fi postapocalyptic setting mixed with the supernatural? A 3D engine of randomized levels built around London's ruined landmarks? Demons and zombies and gnarled fleshy things called Hellmeats? Sign me up! Even the confused announcements about your special content for subscribers were intriguing. After all, with so much competition for online dollars, surely a publisher like EA and a group of veteran developers like the guys at Flagship Studios understand they must rise to the occasion. Surely they know that World of WarCraft is waiting on my desktop, just a few icons over. Surely, Hellgate, you'd be up to the task.
But you and I both know that you weren't ready."