AOL Relaunches Portal

AOL has announced that it has relaunched its gaming site, with the aim of broadening its advertising capabilities and demographic reach. The company has retooled the site, hoping to create a new look with easier navigation, and will add twenty new games by the end of 2007, also offering user-generated game reviews, tips and ratings.

AOL says the new will feature in-game advertising integrations in several online games such as Bingo and Solitaire. In addition, the games will also employ pre-roll ads and in-game interstitials.

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