Gears of War Trailers Offer Unearned Emotion, Misplaced Music

Ars Technica: We are mere weeks away from the release of Gears of War 3, and I've been lucky enough to have played a few of the game's modes and seen it in action at various shows and events. The game looks great, and it seems like it will bring a few new ideas to the table while improving on the already-fun Gears of War 2. The game has nothing to worry about in the buzz department, and the Internet has dutifully been talking about the game's latest trailer.

The problem is that the trailer doesn't exactly play fair, and the use of music feels more like a gimmick that anything that gives an accurate idea of how the game will play. It's certainly a little different from what we're used to seeing in trailers for this kind of game, and that's a trick Epic has used to great effect in the past, but it's also something of a cheat: did any of the past games make you feel the emotions you experience watching these trailers?

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aviator1892603d ago (Edited 2603d ago )

Well, trailers are mostly used as marketing tools to draw in more people to the respective franchise. I mean, the Gears franchise isn't the only franchise that does this. I mean, compare the Dead Island CGI trailer to the gameplay. I, for one, just enjoy these trailers and watch them over and over again for the fun of it.

Edit: Actually, if you look at the opening cinematic for Gears of War 2 titled "we're all stranded," you can see epic is striving to pack a more emotional punch into the game. You see Anya narrating the war, and you see dom drinking away his losses of his lost child and wife. Even in the trailer, you can see him or a different cog kneeling before either someone's grave or an angelic statue of some sort.

Jacks_Medulla2603d ago (Edited 2603d ago )

I am very excited for Gears 3, but I couldn't agree more. The first thing I thought when I saw the trailer was this is cool, but I won't see any of it in the actual game.

Game0N2603d ago

wow this article hit it right on the nose. Gears trailers are atrociously forced material, assuming that there is any emotional connection.