It's an obvious tenet of the field that in the realm of PR, a lot of bullshit is spouted from a lot of mouths. When you have to stay so religiously on-message at all times, despite any and all cases of logical fact at odds with what your message might be, hilarity is bound to ensue. Surreal, desperate, flailing hilarity. It's a lot like some crazy kind of Whose Line Is It Anyway? style party game, only with added creeping psychosis and an increasingly tenuous grip on reality for the players with every day that passes.