Gamasutra recently visited the GameStop Expo in Las Vegas to investigate exactly what happens when the biggest game specialty retailer puts on a shindig for its staff. Exhibitors were there, of course, to both pitch product and sign autographs.
Among them was famous comic book creator and Spawn creator Todd McFarlane, whose toy company has partnered with Microsoft and Bungie to produce a line of Halo 3 toys that are due out in March. Alongside the game's release, a special limited edition Halo 3 controller wrapped with McFarlane's art was also produced.
Thus, Gamasutra spoke to McFarlane - just before Halo 3 launched - about the realities of making toys based on games, his company's relationships with Bungie and Microsoft, and his venture with baseball player Curt Schilling and author R.A. Salvatore, 38 Studios, which is currently in production on an MMORPG.