HD DVD Slaps Blu-Ray with new sales figures in Europe

HD DVD player owners in Europe are snapping up more HD movies than their Blu-ray counterparts. That's according to the European HD DVD Promotional Group which today said that HD DVD owners buy, on average, 3.8 HD movies each, compared to just 0.6 movies sold per Blu ray player.

The figures were collated by independent research group GfK and, for once, they analyse the number of movies sold for all HD players including games consoles.

Usually, the HD DVD camp likes to leave the Blu-ray-supported PS3 out of its stats. But it's obviously happy to include it when it's convenient.

[Lucreto]

Considering they don't advertise and no-where to rent them and I have yet to find a place that sells the players.

Come to think about it maybe people are renting Blu rather than buying them unlike HD-DVD where you have to buy them to watch them.

[Agent VX]

That's funny, my Blockbuster rents HD-DVD's as well as BluRay. The shelf for both are small, but I can rent either formats.

This format war is real annoying, I want a player, I just don't want a betamax. If I was a betting man, I would wager a meager amount of money on HD DVD, as Walmart has now embraced the format.

[notsonice]

Only 2 HD-DVD players have actually been sold in Europe, so what exactly counts as .6 of a movie? The guy who bought a HD-DVD thinking it would play in his regular DVD player? Or does a copy of Timecop only count as .6 of a movie?

[Feihc Retsam]

While competition is good for consumers most of the time, it's a bad thing when they are different formats in competition. It leaves the consumer hanging out to dry while they duke it out for supremacy.

I haven't bought a standalone HD-DVD player or Blu Ray player yet, although I do have a PS3.

Honestly, I've only sprung for about 5 Blu Ray Movies because my standard DVDs look fantastic when played on an upconverting DVD player...

Hi Def movie players just aren't worth the expense for most of us yet, ecpecially with the fears of adopting a soon-to-be dead format...

Remember laser disc!!!!???

[Lucreto]

My shop is run by blockbuster but under a different name and they have 5 one meter shelfs all blu-ray.

[godofthunder10]

here we go again,hd-dvd is catching up with br and now ps3 fans are trying to put a spin on it again.(sony taught the ps3 fans how to spin any bad news so it want look bad for br or ps3 but no one is buying their sh*t.)the truth is that hd-dvds are catching up with br and next year they will be neck and neck in movie sales and the movie companies will have to start makeing movies for both sides because it cost to much money to make a next gen discs keep the exclusive to one format when they are neck and neck.the reason that some movie companies went exclusive with the br format is because of the ps3.they thought that the ps3 would sale units like the ps1 and 2 did and it's not and they will consider that to.

[robep3]

HD-DVD group seem to pluck figures from the air FIRST of all I have a PS3 had it just over 6 months now 6 Blu-ray movies will buy at least one a month, more over Christmas period, here in the UK go into any store HMV,VIRGIN EVEN ASDA(WALMART IN UK) guess what they have more Blu-ray than HD-DVD in stock. If you look at ASDA when I first bought my PS3 they had 4 or 5 HD-dvd titles and only a couple of Blu-ray the other day when I was in 20 Blu-ray titles ONLY 7 HD-DVD titles its the same in the other stores 2-3 times more Blu-ray titles to choose from so the HD-DVD group bosses must have their HEADS RIGHT UP THEIR OWN A** H***S WHEN THEY THINK UP THESE FIGURES.
If you have a look at the prices for example ASDA do both BD & HD-DVD MOVIES AT £20 OR LESS SO NO PRICE ADVANTAGE TO HD-DVD OVER Blu-ray LOL LOL LOL LOL.
PS3 owners will destroy HD-DVD simple as that remember also posted on here 100k PS3 SOLD IN FRANCE ALONE IN LAST MONTH SO 100K OF POSSIBLE Blu-ray buyers.

Rob.

[JsonHenry]

I like HD-DVD because of the price. But Blu-Ray is a superior product no doubt.

[predator]

ive made my decision, even tho ill be getting a ps3 in the nxt couple of months i will be buying the hd-dvd add on for the 360 in the next couple of weeks, to see transformers in hd along with shrek 3 and bourne 3 is to good to resist, so i shall have both formats at the end so either way ill be happy

[robep3]

Save your cash mate buy it on DVD upscale it on PS3 the difference
you can live with once the Paramount deal is over next year it will be on
Blu-ray then, THATS CERTAIN ONCE PARAMOUNT RELISE THEY HAVE LOST WAY MORE THAN THE $150M DOLLARS THAT THE HD-DVD GROUP BRI... SORRY GAVE THEM LOL.

Rob

[anh_duong]

when hd dvd group talk about the number of hidef players sold they don't include the ps3 but when the look at attachment rates they include ps3. hmmm..

[gtgcoolkid]

Its called spin.

[ruibing]

This is a really misleading title.

Why in the world would studios care about attachment rate, which can only improve for the Blu Ray camp as more PS3 owners realize that they can play Blu Ray on their PS3s. The sales figures for the movies don't lie and they still point to Blu Ray leading.

[ReBurn]

I bet that the attach rate is more important than overall sales to studios. That number lets the studios estimate demand for their films better than looking at overall sales from the last movie. By being able to know up front what to expect in terms of sales they can produce the number of discs that most likely will sell and not have to carry excess inventory that has to be surplussed as overstock.

When it comes to games, the attach rate is one consideration with whether a game is greenlighted or not. I'd be willing to bet that several of the PS3 games that slipped into a 2008 release window did so because they were waiting for the attach rate for PS3 games to increase.

[ravinash]

So I guess someone isn't pulling their weight out there!
mind you, this is a HD-DVD promotional group...so they would say that wouldn't they.

[ReBurn]

I have 20 Blu-ray movies. I buy them when there are deals. Like I got the first two Pirates of the Caribbean movies for $24 yesterday on the Amazon buy 1 get 1 free offer.

[happyjimmy]

GASP!

[predator]

whats that suppose to mean, check my comments, im not a fanboy, i found this peice of news and i post it, becasue its about hd-dvd doin well im a fanboy?

[jackfatal]

because u brought only HD DVD success and didnt post any news of blu ray success!! last night there was amazing good news of blue rays disks sale in USA! how come u didnt post that?
and beside u should take promotion data so seriously!!

[predator]

@jackfatal - well maybe cos i wasnt on last night, i do have a life that doesnt envolve around this website, i dont care what kind of news it is if its relevent to gaming or tech i post it, simple as.

[fredy]

it's really the fanboys that spin articles into a negative or a positive .

WTF is jackfatal contributing, besides personal accusations of "the messenger"

The messenger don't have to bring suck anyones C$%k to be accepted but fanboys on which ever sides.

News is News as well as falimbait is still flaimbait. n4g is still n4g, now jack, STFU until you start contributing.

[jack who]

hd dvd is slaping the boo ray in softwear just as bad as 360 is doin wohrrrra

[athlon770]

Your right Jack, that is a hugh slap, except that Blu-Ray still outsells HD-DUD 65% to 35%. So what if 100 people that own HD-DUD purchase 6 movies, the 2000 that own Blu-Ray still get a larger part of the pie. You know what, you don't know Jack!

[mighty_douche]

get your suits on asap, time to play cooperate exec's again!!

[Silver360]

Everyone is spinning for their product. Why should people care anymore? They are after just selling movies.

[jack who]

i bet you wont be saying that if this was the other way around

[nobizlikesnowbiz]

HD DVDs just gonna keep throwing cheap players out now that they've seen they can get results.

[Husso]

LOL

yet no sales numbers, why becasue Br outsales hddvd software.

toshiba are retards.

[ParaDise_LosT]

hahaha.....
Poetic justice, You call someone retarded...and....you get....retarded?..ummm...
Okay so its not poetic

[Jandre02]

Toshiba isn't a singular word...if thats what your lauginh at. Just like if you say the "Heat" are playing horribly. LOL. I hope your not laughing at that....:-|.

[rofldings]

You guys are dumbasses. He's probably from the UK.

http://en.wikipedia.org/wik...

"BrE: The Clash are a well-known band;
AmE: The Clash is a well known band."

[paul_war]

Well I wonder what the total sale figures are?

Every highstreet store (in the uk) that sells high def disks (Virgin, HMV, Gamestation etc)that I go into has usually about twice the self space dedicated to blu-ray then to hd-dvd. Just my observations, also the self space used to be about 50/50!

[DaEnforcer]

You don't understand, it doesn't say the movies sell a lot more on the HD-DVD format than on the BD format, it's about the movie attach rate per player and since there is a BD drive in the PS3 it's no wonder why the BD attach rate is a lot lower than that of HD-DVD as many PS3 owners don't use it for watching movies or at least not as much as HD movieplayer owners.
BTW this article is even joking about the HD-DVD Promotional Group not including the PS3 in the HD movieplayer sales if it's to their disadvantage, but on the other side they include it when it makes them look better.

[ironwolf]

There are about 12 times as many Blu-Ray players in existence as HD-DVD players; Blu-Ray sales are about twice those of HD-DVD, therefore the attach rate for HD-DVD has to be 6 times that of Blu-Ray. The story says 3.8 to .6; thats pretty damn close to 6 to 1. A little better actually.

[titntin]

Pretty desparate attempt to make the figures look good!

When they want to talk hardware, they don't include ga,es machines, cause the numbers look overwhelmingly bad, but if they want to make attachement rates look good, they include games machines as that helps the numbers look better :) Its the worst kind of spin, and it really won't fool anyone except the trully gulable! :)

[jackfatal]

u got it right!!!

i dont trust this info!
i will have to wait this months total sales!!

[andy001]

The top selling Blu Ray on Amazon.co.uk at the moment is Harry Potter at no. 91. Top Selling HD DVD is also Harry Potter ranked at 188.

nuff said.

Nice of them to include the PS3 as a standalone player for a change. Perhaps its just a coincidence that the PS3 is going through a sales surge at the moment, which helps to dilute the figures, but who cares anyway, while Blu Ray outsells HD DVD week after week after week?

[Death]

While this is a valid statistic, it isn't exactly accurate. The PS3 has made it so there is a larger potential audience for Blu-Ray since the console is also a Blu-Ray player. With a higher amount of Blu-Ray capable machines on the market it dilutes their statistics if people don't use the PS3 as a Blu-Ray movie player.

Blu-Ray is outselling HD-DVD by about 2 to 1 in movie sales, but HD-DVD players far outsell stand alone Blu-Ray players. There are literally millions more Blu-Ray players on the market when the PS3 is included in the mix. Movie sales however don't reflect this and give HD-DVD an edge.

-Death

[pornflakes]

Europeans always go the easy way... and the easy name to understand is HD DVD.

Blu Ray could also be a whasing machine.
HD DVD will win this war.. in europe for sure.

[rofldings]

If anything, Americans would be the ones that needed help understanding "blu-ray" - Blu-ray outsells HD-DVDud in Europe 4:1.

[ravinash]

For one thing, PS3 is selling a lot better in Europe than that states because:
a. They know a good deal when they see one
b. They don't blindly follow the US product...because...well their not from the US. Both companies are global anyway, so it makes no difference nationality wise who you buy from.
basically Europe does get shafted from both sides, so they try to make the best out of it.
If japan like to buy japan and the US like to buy US....then what Europe buys will probably be the indicator as to which is the better product.
And at this stage its Blueray.
Oh, and I'm from neither Europe, US or Japan.
(Update) - mind you if your from the US, chances are you think the only other place left on earth is Iraq. - so you tell me which group of people need help to understand something.

[va_bank]

"That's according to the European HD DVD Promotional Group"

Does anyone else know what "promotional group" means?

[sevanig]

Let me guess the 0.6 attach rate is including the ps3... where as there sales figures dont include the ps3...

Very Sad MR HD-DVD

[Fighter]

The guy responsible for this story reports on all Blu ray news as spam and yet his articles related to HD movies always make it in.

Edit: Maybe I got the wrong guy so I apologize but if I'm right then there will be some major pwnage in the works. I hate people who submit articles to get points on this site and then report other articles which are similar in topic that should be worthy of getting points.

[Leathersoup]

Good ol' DVD still pummeling Blu-Ray and HD-DVD into a bloody pulp. :)

[Fighter]

I'm pretty sure VHS was doing the same to DVD when it first appeared in the market. Now that DVD players are really affordable it surely will still do better but when HD movie players come even more lower then it will do fine too.

Too bad HD DVD is doing poorly even with cheap players. It's all about content and Blu ray offers consumers much more. HD DVD players will probably gather more dust unless Speilberg finally gives them the ok.

[Leathersoup]

I could care less about who wins and who doesn't. I just won't pick up a player while there's two formats competing.

[godofthunder10]

how can you say that it's Too bad HD DVD is doing poorly even with cheap players,(hell they just went on sale,at least wait to you see sales figures instead of 1 week because we don't know sh*t yet.)Speilberg finally gives them the ok.they really have about the same amount of movies coming out on both platforms because they have about the same amount of studios that's exclusives but you could get a hd dvd movie over seas that's exclusive to br but you can't get a movie over seas that's exclusive to hd dvd for br and that's a fact,so you are wrong about br haveins a better choice of movies.
the truth is that hd-dvd offer more content because you could even put a hd dvd movie in and then go to extras and it will bring you to a site on the net about the movie and it already has pip.when a movie comes out on both platforms they all way have the same thing on them but every now and then it's hd-dvd that have more extras (like it did on 300) on the discs,now remember this is without the net because hd-dvd movies have a hell of a lot more extras then br and that's a fact.
if stand alone hd dvd players keep saleing like they are doing now then hd dvd will win the war.i read a lot of articles where people say that br plays in 1080p and hd only plays in 1080p,and that's not true at all,hd dvd plays at 1080p just like br.i also read a lot of article where br fans post that the hd dvd players that's on sale or 1080i and they should just wait and buy a br player when it comes down so they could get 1080p because it plays alot better,the truth is that you can't hardly tell the difference between 1080i or 1080p,the only wat that 1080p will be just a little better is if your tv is over 60 ins and it will still be close and on top of that you could still buy a 1080p hd dvd player for under $300 so you could still buy a 1080p hd player around $300 cheaper then a stand alone br player.
i' m a parent and i have nothing against the ps3 but when i buy a video game system i put it in my sons room for him and i buy me a stand alone dvd player for my theater system because

1-the reason that i do this is if you read the manual of a video game they recomend that you don't put it on a plazma,or lcd telivision because it will mess up the colors or make a burn in the tv(yes lcd has burnins to)
2-video game systems are not attractive and it stands out like a sore thumb.
3-because it's kids most of the time that the game systems are for and they like to play them a lot and parents like to watch tv instead of their kids playing video games.

i've even read one arrogant a**es post that it's poor people and penny pinchers and they know that br is better but they could only buy a hd-dvd player so they act like it better then br and they know it's not.now if this was a hd-dvd fan or a br fan the guy was just an a**hole
the truth is that they are really equal in every thing except space but hd-dvd is coming out with a 51 disc but they said that all the hd-dvd players will still be good and they want have to buy another player like some people that bought stand alone br players will have to when br comes out with their new disc.
what people don't understand is that br counts all the free dvds as sales,for exsample when you buy a disney br movie and get another one for free they count it as 2 sales,and when you by a br player or ps3 and get 5 or 7 free movies it counts as 5 or 7 br disc sales.(like sm3 they count it as a sale even when it's free in the ps3 box)i know that br fans will say that hd does it to but when people buy a ps3 the majority of them don't care about br movies like my next door neighbor he bought a ps3 got 5 free movie and he said that will be all the br movies that he will own because he's not buying none he will still buy regular dvds until they have a winner and he's a movie collector like i am.i know that all the br fans will say that i don't know what i'm talking about but if you don't count the 5 or 7 free movies that you get free with the ps3 as br sales and they just count the sales on stand alone br player like hd dvd do then hd-dvd will be winning war because hd-dvd will be out saleng br because if it wasn't for the ps3 br would've lost already.
when sony forced br on their customers they were smart because they knew that it will help them big time in the format war and that's why sony released it without it really being the final product and that is why they are upgrading br now,they wasn't finish with it when they released it.that's why sony was only worried about br.sony was arrogant when they released the ps3,they figured that they won the console war even before they released the ps3 so they never even worried about getting games for it at first because they admitted themselfs that people will buy the ps3 even if they didn't have any games for it.
i'll admit that sony knew what they were doing with the ps3 when they were forceing br on their customers because if they didn't do that then they would've lost the format war already but by doing that and not caring about their game fans they might have lost the console war this time because of it.

[fenderputty]

Amen to that. It's funny how they HD-DVD camp plays with their stats. Which is it? Are you not couting PS3's as Blu-Ray players or are you? Are you only counting them as BD players when this works in your favor?

It's only logical that the reason HD is being slammed by BD in total sales numbers is due to the PS3. The reason the attachment rate is low is because not everyone who buys a PS3 uses it for a BD player. I still think it's funny that the HD camp constatnly manipulates the data to try and discredit the simple fact that total sales are not up to par.

[Danja]

another thing I find really funny is that ppl use to say PS3 owners don't buy games they use it as a BLU RAY player , but now that Blu Ray sales are trumping HD-DVD they are now saying ppl don't use there PS3 as a Blu Ray player it's a game machine...LOL

yup and the PS2 didn't bring DVD's into the mainstream the Dreamcast did...LOL.....(sarcasm)...

[Fighter]

It's like telling a person with a PC or MAC whether they use their computer just for work related stuff or do they use it to also play games, listen to music rather than on a CD player, view pictures on the screen rather than on printed paper, read the newspaper online rather than on the paper itself. You see where I'm going with this.

Stand alone electronics are becoming a thing of the past. A device nowadays must have more features to keep up with competition. Cell phones are the perfect example. I'm sure HD DVD would've won this war if all 360's had them internally built in. Don't forget it's the actual movies that make money for the studios rather than the players itself.

[HondaSIRowner]

Just think when Christmas arrives. Parent will see the BR symbol and will be asking if PS3 plays movies(for those parents that don't know). Then they will pick up a good movie like Ratatouille, Pirates3 or Spiderman3.

Also BRD is destroying HD-DVD in Europe, remember that!

Oh yeah, it seems that the HD-DVD group has nothing left but price cuts and their "oh so mighty sales brags".

[tientch1]

u guys should know when to quit.
instead of acting like babies

[Chubear]

Oh, this is from the HD DVD "PROMOTIONAL GROUP" uh? lol WOW!

[DJ]

When comparing standalone hardware sales, they refuse to include Playstation 3 but include Xbox 360. When comparing software sales, they refuse to discuss total sales and instead include the Playstation 3 in their supposed “Software Attach Rate” to make it look like Blu-ray owners aren’t buying any movies.

With over 6 million Blu-ray players in consumers’ homes across the globe, and only 500 thousand HD-DVD players (that’s a 12:1 ratio), you can see why Microsoft and Toshiba are getting so desperate. Blu-ray’s dominating HD-DVD in terms of software sales-> 66% of the U.S. market, 75% of the European market, and 90% of the Japanese market. It’s pretty sad that they’re using such low PR tactics in an attempt to fool both shareholders And consumers.

[Kholinar]

So if BRA always includes the ps3 and they're not as childish as HDA. Then why haven't they brought this stat out on attach rates?

If HDA has to include it both ways or not include it both ways, then isn't the same true for BRA?

Oh... I forgot, they're both companies interested in their stock performance and profits. So BRA is going to ignore bad attach rate numbers if they can, just like hda is going to ignore ps3 sales if they can.

[DJ]

hardware-to-software attachment rate figures because while every PS3 can play Blu-ray movies, there's no solid data to prove how many PS3 owners are purchasing Blu-ray movies, let alone how many movies each PS3 owner is purchasing.

[ravinash]

Its does not matter how many players are sold
If only one person owned a Blueray player and then went out and brought 1 million Blueray disks.
And 100 People own HD-DVD players and combined brought 500,000 HD-DVD disks. that still 2-1 for blueray.
The companies make their money by the number of disks sold, so the number of players out there are irrelevant.
They should just focus on number of disks sold, end of!

[Lucreto]

is that HD-DVD is called a format which it is not as it doesn't bring anything new to the table other HD picture OR sound but not at the same time and the extra features are online as the disk if full to the brim with the movie. HD-DVD features are just a copy and paste job from DVD and thats why it is cheap

Blu-ray is a new format like all new formats it has a lot of things that need to be worked out. The PIP is one of those things but it will be something I never use. Blu-ray with the extra disk space will be good with movies for HD Picture and Sound which is the best.

It shows how people are cheap and go with the cheapest offer leaving machines with better options to die which will become standard in ten years time but not now.

If HD-DVD loses at least you didn't waste a lot of money and if Blu-ray loses I am sure Sony has something up its sleeve to run HD-DVDs on the PS3. As I am sure after saying the PS3 is future proof they have prepared for Blu-ray 50/50 chance of failure.

[Death]

I'm not sure if anyone told you, but both Blu-Ray and HD-DVD use narrow spectrum blue lasers instead of red. Other than that, they are pretty much the same thing as DVD and CD. The materials used between the plastic lasers differ slightly and the codecs used are not the same, but it's essentially the same technology we've been using for decades.

How anyone can consider one newer than the other is beyond me. Don't be a victim of marketing and advertising. Think.

-Death

[whoelse]

Listen noobs. When its about BDs sold they include the PS3 and when its players they dont. The reason why they done this is because most PS3 owners dont buy BD movies and they make up most of the BD players.

[moolox]

They are cooking the figures to try and make them look good.

If everyone in the Uk buys 5 apples a week on average and everybody in china buys on average 1.

Who is buying more apples?

[Kholinar]

Makes perfect sense.

However, a studio would look at that completely differently. They'd go ahead with Blu-ray apples in china, but license hd apples for the uk. These numbers will affect Europe, in fact, exclusivity could be threatened by that sort of data.

What you're describing is a perfect metaphor for casual vs. hardcore though. Intriguing.

[moolox]

Like the Wii

[Dwinguel]

What this tells me is that as soon as people start watching films on their ps3, the war is over.

As there are more than 12 times more ps3 than hd-dvd players on the market, if people only buy twice less blu-ray than hd-dvd, the ratio would still be 6 to 1 in favour of blu-ray.

It has been said many times, the only reason keeping this war alive is the fact most people, including owners of ps3, keep watching dvds. And this is because the majority of people still own standard definition tvs (I am one of them). As owners of ps3 start getting hdtvs, the numbers are quickly going to be pretty harsh to look at for Toshiba...

I know this is not strictly accurate as a lot of people with hdtv still don't see a big enough benefit to justify spending more money buying high definition films instead of dvd. But wait for the price of the films to come down a bit and they will change their mind.

Anyway this interesting high-definition war should carry on until mid 2008/end 2008...

[BISHOP-BRASIL]

I call bullshit... I have both formats, so I'm covered, but this is just misleading.

Obviously you have a high attach rate when you sell far less hardware (considering PS3, as this news says) but not so far less software.

Just think for a second, the HD-DVD camp come claiming every time that PS3 don't count cause this people aren't interested in movies, but in games, while all HD-DVD (also X360 add-on) are for movies. Ok so, obviously, counting PS3, we have a low attach rate, this PS3 are running games, not movies at all.

[Kholinar]

"It has been said many times, the only reason keeping this war alive is the fact most people, including owners of ps3, keep watching dvds"

...or people just don't watch movies on consoles. I know I was really enthused to get rid of my dvd player (shift it to another room) when I bought my ps2. That lasted about a week.

I'd admit that it's much less of a kludge to use the ps3 for disc media, but a large percentage don't even know they can... and that, my friends, is a massive failure on the part of Sony marketing.

[THE_JUDGE]

When the holidays hit then we will see whos selling more software in EU. I bet its Blu-ray. They have more players.

[power of Green]

I see the blu-ray protection group doing their daily rounds trying to talk down all thats HD-DVD. Almost always the same people as if their skewed opinions matter.

[moolox]

Not alot to talk up. If you can give a unskewed answer to my original question we would all appreciate your unbiased views.

If everyone in the Uk buys 5 apples a week on average and everybody in china buys on average 1.

Who is buying more apples?

[notsonice]

This from the biggest fanboy on this site. Gawd, at least use one of your alt accounts; but then again, why bother, you don't have any credibility left to damage...

[mastershake100]

they always like to use skewed ratios, adding in ps3 to the mix when it helps them. fact is more blu ray movies sell over there than hd dvd, period.

movie studios dont make their money off of ratios or attach rates, they make it off total sold and blu ray sells more.

[rbanke]

"That's according to the European HD DVD Promotional Group'"

yea, take their word for it!

According to OJ Simpson, someone else killed those people!

[maggotmx]

HAHA lol ! oj...

[ngg12345]

Just because the majority don't use a ps3 for blu ray players. While the 1 or 2 million ps3 owners who use the blu-ray player who use the blu ray player and buy a couple bd. It doesn't account for the 4-5 million people who buy the ps3 for games. It is great to see hd-dvd group only has these types of stats ignoring blu-ray to hd-dvd movie saels which blu-ray is averaging 66 to 33 sales difference.

[xplosneer]

The PS3's count to make it seem like the attach rate is less, yet otherwise they wouldn't. Probably if it was the other way around the 360's wouldn't count. Whatever.

[tk]

If PS3 + Standalone players is around 6 million
That would mean HD-DVD needs roughly 950,000 players out there to be able to match BR in title sales. That sound about right if the ratio stays like that. Question is - are they close to 950,000 HD-DVD players sold to customers?

[jlytle1234]

only people with hd tvs buy stand alone players. whats the point in a bluray or hddvd player without an hd tv. but a ps3 bd player is useful for gaming on any tv. so people with ps3s and sd tvs obviously wont buy bluray movies now, but when they buy an hd tv they will already have the bluray player. something to think about.

[PiTCHBLaCK]

Ya know a PS3 can play regular DVD's as well, not just Blu-Ray, we use our PS3 allot for movies, we even put our stand alone DVD player in storage, we use our PS3 exclusively now for Movies, PS3 Games, and PS2 Games, we still even have a few PS1 Games that we use in our PS3, and they even Look better.

so I just wanted to point out that the PS3 can run standard DVD's for thoughs of you that cannot afford Blu-Ray DVD's or HD TV's.

[gololo]

marketing stuns...it's funny to see how marketing twist words and stats for their benefit...HDDVD and BR should post their sales so for once we get to see who is doing better...

[BigKev45]

Blu ray vs HD DVD - the confusion!

[Tryst]

Please everyone, this is complete SPIN. In europe and Asia HD DVD is getting a complete tuning from BLU-RAY, even more so that what it is happening in the states - and we know how that is going at the moment.

With HD DVD release bog standard players and reporting bad news, they really are struggling.

[immortal_cries]

Lol. Do people actually believe this junk? Attachment rate vs sales figures? If i cared enough to know, im going to look at sales figures. Attachment rate works elsewhere, not here.

When your reaching, try the spin. Cant blame them for trying though, as long as they realize how sorry they look right now.

[Grassroots]

God they are to the point of almost being insane.... no blu-ray doesn't count as a standalone! Oh wait we have a better attached rate when we ad the ps3's with standalone haha you suck... just ridiculous. Anywoo, 3.8 attach rate is simply horrid for hd-dvd nothing to be proud of.

[Gahigiddy]

So 3.8 times the 50k players sold total in Europe versus the 0.6 times the 1.5 million PS3 consoles in Europe.

Yeah, the face of the war has truly changed.

For comparison's sake, this would mean BR total software is outselling HD-DVD by 10:1, since they like ratios so much. And that's what studios look for, solid software figures.

[DFresh]

They're lying in this article.
but
Where's the proof?
Give me Charts, Stocks, and Percentages then I might believe this article.
Besides HD DVD doesn't have the support unlike Blu-ray.
Blu-ray Supporters: Disney, Pixar, THX, Lucas Arts, Columbia Pictures, etc.
HD DVD Supporters: Toshiba and Microsoft

Big difference

Supporters of both formats: Paramount, Dream Works, etc.

If this format is as good as they say it is HD DVD would of had the support from the very beginning.

Movie developers chose Blu-ray for several reasons:
1. More space to create better detail 30gb more 2X as a matter of fact.
2. Better frame work for more motion.

I know because I know people who work at Pixar and Dream Works.

[Rooftrellen]

"Supporters of both formats: Paramount, Dream Works"

You say you'll believe the artcle when you see proof, yet provide no proof of your own for doubing it.

Then you say this.

Bluray Transformers is where, now? I mean, they support bluray too, right?

Also, since the HD DVD support is only Toshiba and MS, why is it you can find Universal movies on HD DVD but not bluray, as well? I guess they're supporting bluray like Paramount?

I'm tempted to say I'll just support the first side that gives straight facts, because all of the spin from the companies and fanboys is really annoying.

[Tryst]

Rooftrellen, if you want straight facts simply go check the charts or best seller pages at most decent websites.

[moolox]

Warner and New line hold the cards at the moment but the sales will push there hand. Does not matter if I buy 1 bluray or 5 hddvds they are bothered about total sales.

Only certain movies (not transformers) will sway people to buy a player for the HD experience. Star wars(fox bluray) and Lord of the rings(newline neutral) would be big player sellers. Spielburg would be another who is also kind of sat on the fence.

I don't think universal and paramount have enough sellers to push the consumers. Warner and newline would make a difference but to be honest looking at sales they are not going to jump onto that camp at the moment. Warner were nearly ready to crack with bluray but held off to see what the toshiba bargain player would do.