THQ to Focus on Owned IP, Product Quality and Marketing Strategy

Internally developed and owned IP such as Saints Row is expected to comprise a larger portion of THQ's revenue stream going forward.

Lazard Capital Markets recently hosted an investors meeting with management for publisher THQ. In his latest research note, analyst Colin Sebastian has detailed some of the major points THQ's management has made with regards to growing its business.

In particular, "the company believes that paying closer attention to product quality and marketing strategy, combined with an improved release lineup and overall industry growth, should help drive acceleration in revenues and operating margins next year," Sebastian said. THQ recently suffered a net loss of $7 million in the second quarter in large part due to the poor performances of Stuntman: Ignition and Juiced 2: Hot Import Nights.

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