UK Nintendo boss speaks about how his firm keeps beating expectations

As the success of Wii and DS continues to drive Nintendo's rediscovered dominance in the games industry, UK general manager David Yarnton has told MCV that despite the doubts some voiced about both the DS and Wii prior to release, both machines continue to beat even Nintendo's own expectations.

"When you look back to when we launched DS, we said we were going to do a million units of DS hardware – and I think a lot of people at the time thought that because PSP was coming we might not be able to do it," Yarnton stated. "But we did a million, and then the following year we said we're going to do 1.5 million – and again people thought that wouldn't happen. This year is going to be the biggest year we've had on DS – that growth is still there."

"Once people saw the Wii and its potential, we had the same. Some had their doubts, but it's been the same with Wii as with DS – it has just snowballed. On a week by week basis we are exceeding targets."

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ThisIsWaiting4048d ago (Edited 4048d ago )

but I think the Wii is setting the industry back.

Its a gamecube, with a new controller.

I really cannot believe how well the thing is selling.

It sends out the message 'Go cheap, and the cheap will follow!'

ItsDubC4048d ago

The fact that you cannot believe how well it is selling should be a sign that what you may think are the most important aspects of gaming (which I assume to be hardware specs and graphics) are not as important as those which the Wii has built its success from (intuitiveness, immersive controls, social gaming, genre variety, and affordability).

ThisIsWaiting4048d ago

I'll take my powerhouses - the 360 and PS3 - over the Wii anyday.

I'm chalking off the Wii's success to little more then having the lowest price point.

PS360WII4048d ago

The 360 is an xbox with better graphics and the PS3 is a PS2 with better graphics... oh and same controller. That's your argument in a nutshell.

What's setting the industry back are close minded individuals with fear of change for they might have to learn how to play a game again.

ThisIsWaiting4048d ago

I really dont like the Wii mote .. or motion sensoring ... at all.

The 360 and PS3 have both innovated in graphics, audio, and overall functionality of a game console. I *love* the interactivity between my PC and the 360 and PS3. I love where XBL has gone with the marletplace, and where the PSN looks to be heading. These are huge leaps, imo, from the previous gen's.

The Wii brought an underpowered GPU/CPU, no PC connectivity, and a new gimmicky remote to the the table this gen. Big whoop.

ItsDubC4048d ago

Better graphics and audio is simply an improvement, not innovation. I will, however, definitely agree that the PC interaction and downloadable-content services are innovations in the realm of game consoles. The main issue I have with these features is that while they do add to the gaming experience, for the most part they are moving a lot of focus away from gaming in an effort to turn the console into a media hub. Of course not everyone will see a problem with this and many are willing to pay extra money for a console that does other things besides games. In my case, my existing PC is well-equipped for similar funcionality.

The Wii CPU/GPU being underpowered is relative. Of course it is underpowered compared to the PS3 and 360. But if the Wii has an edge over the Xbox/GC/PS2 in the power dept, and those consoles were never maxed out hardware-wise, is the Wii hardware really so bad? Making games for the PS3/360 is known to be far more expensive than Wii development, and consumers end up paying an extra $10 per game to be wowed by more polygons and programmable shaders. It's become obvious that many ppl don't care that they have to pay this extra cost but if the mediocre Conan game costs $60 on the PS3/360 while the critically-acclaimed Mario Galaxy costs $50 on the Wii, perhaps the PS3/360 are having more of a negative effect on the industry than we'd all like to believe.

+ Show (2) more repliesLast reply 4048d ago
andy0014048d ago (Edited 4048d ago )

The Wii has tapped into a market of people who like 'consumertronics', or rather, technology like the ipod, which is easy to use, trendy, and 'social'.

Traditionally, games consoles and people who played them have never been considered 'social', although perhaps in the distant past when games like pong and pacman were all the rage that was different.

The design of the DS really set Nintendo apart and products like Brain Training appeared at just the right time to tap into all those ipod owners sitting there listening to music but with nothing else to do. The DS has proven the perfect set up for the Wii, which again, has focussed on providing a consumer friendly, sociable, games system, and its impact has been similar to the launch of Trivial Pursuit, or the DVD games of the past, where all the family or a bunch of friends can get together and party. They have brought video games back to the 'toy' market, where the other consoles have become 'entertainment systems' or 'media centres'. That is quite a different message.

It is a different demographic to the traditional console gamer, but there is some crossover because all the Nintendo fans still buy it and Nintendo are great at bringing the games out which cater to those fans. I am not sure how they will do if they want to convert the consumertronics people into anything more than occasional gamers (these do not even qualify as casual gamers) but Nintendo have distanced themeselves from the console gamer. I know this because I always buy all the consoles and haven't bought a Wii or a DS. They just do not appeal to me and the games library is not there, especially when compared against the PS3, PSP and 360.

PS360WII4048d ago

Yupp they were just release at the right time. Convenience and user friendly is a big thing now-a-days.

BrotherNick4048d ago

Haha, if people supported nintendo as much last gen I bet they wouldn't have created the wiimote.