One ROBLOX player has gotten so popular that 18 million users have played his games within the MMOG.
Mama always said I was a block-head. Now I know why.
For the uninitiated, ROBLOX is a massively multiplayer online virtual playground and workshop designed specifically for children 7 and over. Unlike other MMOGs where players roam various lands, perform jobs and take on hobbies, ROBLOX allows its users to build virtual worlds and games in a social, LEGO-like environment.