Italian Territory Report

Italy isn't just pizza, pasta and gondolas – it's got a burgeoning games market too. Editor of MCV media partner Gamestore Valentina Frigerio outlines the state of the market…

Last year the Italian video games market grew 2.3 per cent (with a total income of €742m). For the first half of this year, a total growth of 47.6 per cent was registered.

The research outlines that the €742m income does not take into account the market for gaming devices (e48m – an increase of 16.5 per cent in value). Video game software has a value of almost €475m, while the hardware is worth €267m, registering a growth in value of 17 per cent compared to 2005.

In 2006, more than 1.6 million consoles were sold: 52 per cent were home consoles while 48 per cent were portable. From a quantitative point of view, the number of home consoles sold decreased, even if there was an increase of eight per cent in the market value – to which the launch of Nintendo Wii surely contributed.

There is, therefore, a tendency towards a 'mobile' use of video games, common to other European countries, where the portable console market is bigger than the home console one.

The fast growth registered in the first semester is a sign of a brighter future for the Italian market, due mainly to the innovative technology, the creativity and multimedia functionality at product level and the evolution and diversification in the product distribution.

The story is too old to be commented.